2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Why would we measure content the same way as a banner ad? That was the question that we kept asking ourselves as we began the task of building a marketplace to connect brands and publishers around their content. Around stories instead of ads. The promise of content marketing is that, unlike most advertising, people will […]
by Josh Kolm, Media in Canada Published September 16, 2014 Pressboard, a Vancouver-based marketplace seller of branded content that launched in April, has released its cost-per-read model of budgeting campaigns for all of its clients. Pressboard currently has 10 clients – ranging from regional companies like Tourism Whistler to national ones like Best Buy and […]
Our new performance model makes content marketing accountable Today is an exciting day here at Pressboard. For the last few months we’ve been hard at work building a marketplace to connect brands and publishers around their stories. In that time we’ve been fortunate to work with some of Canada’s most influential storytellers and brands. […]
Blogs are personal diaries. Until they aren’t. Many successful bloggers started simply by documenting their passions. Now, they’re employed with advertising revenues, book deals, fashion deals, and yes, they are powerful brands. This week, Pressboard is breaking down 5 mega-successful blogs. Why are they successful and what can we learn from them to apply to […]
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