2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
A summarized version of this post appeared previously on Advertising Age 2014 may very well go down in history as the year that native advertising officially grabbed a seat at the mainstream media table. You couldn’t attend a conference, let alone a boardroom meeting, without coming across one of the many terms that have come […]
As I’m writing this, my heart is racing, my eyes practically tearing, and I’m overjoyed with excitement. Why you might ask? I didn’t win the lottery so let’s put that thought to rest. I’m feeling this way because Jerrid, my business partner, just told me that we’ll be in AdAge, one of the leading sources […]
Holiday season is upon us and we’re about to enter the biggest “unboxing” day of the year. Millions of hours will be spent this season packaging, wrapping and decorating that special gift for that special someone. The way you wrap a gift says a lot about you. Are you the perfectionist, making sure that the […]
Except that you probably should. Author: Caolan Hunter, Pressboard contributor, NYC As our curiosity grows, and we are increasingly connected, it is natural for consumers to reach out for something new and different. Our expectation from brands and editorial content is that it shows us something in a new light. We’ve become scavengers, able to […]
3 insights in a 3 minute read Last week I met with executives, lawyers, chartered accountants, investors, entrepreneurs and MBA’s. In the span of a few days I was exposed to over 100 years of top grade post-secondary education and incredible advice on how to sustain our young company’s growth. I am likely more intelligent […]
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