2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Content marketing exploded in 2015, bringing with it a new lexicon to define the creation, promotion and measurement of branded content. You could spend weeks sifting through data on thousands of editorial stories, hundreds of brand sponsored stories and dozens of reports. Luckily, we did that part already so that you wouldn’t have to. Without […]
When I left my last position, little did I know I’d be saying farewell to not only my coworkers, but also my beloved cubicle. Beloved? You bet. The truth is I LOVED my cubicle. I had whimsical photos and images tacked on to the wall, a whiteboard to track things that need tracking, and plenty […]
Native advertising continues to grow and is now being leveraged by both brands and publishers across the globe. In this nascent space the question of disclosure and transparency is an important topic of discussion and debate. The effectiveness of native content and native advertising is the ability for brands to provide their desired audience with […]
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