2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
10 of this year’s most successful content campaigns from Canadian brands and publishers (Editorial note: This post was originally published on Media in Canada) If 2015 was the year that publishers and advertisers discovered the power of branded storytelling en masse, then 2016 was the year they mastered the craft. It was also the year […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Adam Loeb, Senior Video Producer at The New York Times’ T Brand Studio, we chat about branded video and the challenges of executing virtual reality campaigns. The following interview contains excerpts from The […]
Our 10 favourite pieces of branded content that publishers and advertisers created together in the month of November. Check out the top 10 branded content partnerships from past months here. Downlow: Where does your uni’s music taste rank? – The Tab + Spotify If you haven’t heard of The Tab (likely because your university days […]
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