Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a little luck now and then, we prefer to have branded content down to a science — well, as nearly as possible. Since starting the company almost three years ago, we’ve worked with over […]
Your Pressboard Dashboard has a brand new look. If you haven’t seen it yet, just log in and you’ll notice the changes right away. We continue to see incredible interest from brands looking to work with influential storytellers on content, instead of ads. In fact, we’re nearing our 1,000th custom branded story bought through the Pressboard Marketplace. […]
Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving full steam ahead into this competitive and exciting space. According to a report by Wyzowl, 91 percent of businesses planned on increasing or maintaining their video marketing budgets in 2016. In the […]
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. If you’ve been paying attention on social media lately, you’ll notice that platforms that were once primarily text- and photo-based, like Facebook, Instagram and Twitter, are quickly being overtaken by video content. In fact, the Cisco Visual Networking Index predicts […]
Content marketing is one of the most effective and fastest growing forms of marketing today, yet many remain unclear as to how it works. This new kind of marketing is known by a variety of names, but not all of these titles are synonymous. While terms like “branded content,” corporate storytelling,” “custom publishing,” “custom content” […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Anna Plaks, VP of Brand Experiences at Refinery29, we chat about the importance of compelling visual content and the rise of third party distribution platforms. The following interview contains excerpts from The Epic Guide […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Michael Monroe, former VP of Marketing / Head of Forbes BrandProductions, we chat about the value of premium branded content partnerships and the best ways to create content for LinkedIn. Editorial note: This interview took […]
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