Listen to the marketing industry chatter these days and you’ll notice that the hottest topic of conversation is ad blocking, and up until recently that conversation has focused squarely on its effect on desktop browsing. While desktop-based ad blockers have been a concern for marketers and publishers for years, the industry has recently begun to […]
Enjoying the branded content you create is vital. As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview, Paul Sundue, Executive Director of Gawker’s branded content lab, Studio@Gawker, chats with us about branded content partnerships and the future of native publishing. Pressboard: What’s your […]
With traditional advertising revenues declining, native advertising and sponsored content have become commonplace, but not all publishers do an equal job of distinguishing the paid content from not. According to a 2015 survey by the Association of National Advertisers (ANA) nearly two-thirds of marketers increased their native ad budgets for 2016, however 27% of respondents […]
Browsing is about to get a lot faster. The average website today is about the same size as the original version of the classic computer game Doom, weighing in at over 2.3MB. With all the images, pictures, videos, trackers and advertisements crammed into each page of the internet load times are becoming more onerous. As […]
It all comes down to making smart people smile. As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview, Eric Korsh, Director of Mashable Studios, chats with us about the reasons brands partner with publishers and shares how Mashable makes that content extremely shareable. This interview contains […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview, the Director of WIRED Brand Lab, Matt Stevenson, chats with us about why brands partner with WIRED and how his team creates branded content that doesn’t feel like advertising. This interview contains excerpts […]
Just as we don’t pay musicians per note or artists by the brush stroke, it seems odd to pay writers for only the most visible part of their work. There’s an apocryphal tale that the reason Charles Dickens’ stories were so long is that he was paid by the word. It’s a fun anecdote, yet […]
As part of our Ask the Experts series, we learn from the world’s leaders in content marketing on how to create epic content. In this Q & A Pressboard’s Jerrid Grimm chats with Trevor Fellows, Head of Global Media Sales at The Wall Street Journal. This interview contains excerpts from The Epic Guide To Content Marketing […]
After an exclusive trial period, Facebook is officially releasing Instant Articles to publishers of all shapes and sizes, as announced at the company’s F8 Developer Conference, and there’s a lot for publishers to catch up on before “Going Instant”. Since launching the trial with a select few publishers in May of 2015, much about Instant Articles […]
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