Holiday season is upon us and we’re about to enter the biggest “unboxing” day of the year. Millions of hours will be spent this season packaging, wrapping and decorating that special gift for that special someone. The way you wrap a gift says a lot about you. Are you the perfectionist, making sure that the […]
Chatting with Clearly Contacts, Indochino and Frank & Oak as they return to the physical retail store There is nothing like face-to-face contact. It also allows our customer to touch and feel the products, which is not possible online. Ethan Song, Co-founder Frank & Oak Canadian eCommerce-first companies are hitting the big time. Menswear designer Frank & […]
The best content marketing includes engaging narratives that sell your company without you laying down a sales pitch. These pieces are informative and useful. Readers share this content to engage their own audiences and increase their own credibility on a subject. However, even the most ingenious piece of writing can be undone by a wayward […]
Blogs are personal diaries. Until they aren’t. Many successful bloggers started simply by documenting their passions. Now, they’re employed with advertising revenues, book deals, fashion deals, and yes, they are powerful brands. This week, Pressboard is breaking down 5 mega-successful blogs. Why are they successful and what can we learn from them to apply to […]
A Herschel Supply Co. Case Study What is a story? In the broadest sense, a story is a tale of a hero dealing with a challenge. For a brand, what does it mean to tell a story? What is the challenge the brand is facing? For many companies that sell a product, the challenge […]
USA network’s “Suits” is my favourite television show because it’s the perfect mix of sass and snark. As a junior staffer in sales, I often watch Harvey Spector close an epic deal and wonder, “Will I ever score a deal like that?” I won’t be skirting the law or blackmailing prospects into signing deals, but […]
Writers on Writers is a monthly Pressboard-exclusive series of interviews between two writers. Breaking down barriers, Writers on Writers encourages conversations about innovation and rising to the challenges faced by the publishing industry today. From print to digital, inspiring stories continue to be published everyday. Writers on Writers gives you the inside scoop on how […]
The growing problem of fraudulent web traffic Do you know if your readers are humans or robots? With nearly 1/3 of all web traffic potentially fake, it’s a question that is becoming less clear every day. Fraudulent traffic is a major, and growing, problem for online advertising—for both the brands shelling out big bucks for […]
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