Blocking the Ad Blockers: The List

How 250 of North America’s top media sites are dealing with ad blockers

There’s a lot of talk about ad blocking in the advertising and publishing industry these days. With such a direct effect on the business model, it is understandable that publishers are beginning to push back on users that are consuming their content, but not their revenue generating ads.

We decided to see for ourselves how 250 of North America’s top publishers* are responding to the Adblockalypse. We installed AdBlockPlus and after reviewing every single site on the list, we were surprised to find that only 8 publishers (3.2% of the 250 sites) are either blocking access or messaging their readers with requests to turn off their ad blockers.

We were also able to see just how many “elements” are being blocked on each site’s homepage and article pages, which include ads, tracking scripts and the like.

We will continue to update this list regularily.


Media
site
AdBlocker
message from publisher?
# of
Elements Blocked – Homepage
# of
Elements Blocked – Article Page
www.yahoo.com No 3 4
www.msn.com No 4 9
www.espn.go.com No 5 11
www.news.google.com No 0 n/a
www.cnn.com No 12 15
www.drudgereport.com No 11 n/a
www.weather.com No 6 9
www.news.yahoo.com No 10 3
www.nytimes.com No 14 24
www.foxnews.com No 26 17
www.wunderground.com Yes 8 7
www.huffingtonpost.com No 1 1
www.cnet.com No 41 55
www.buzzfeed.com No 11 13
www.usatoday.com No 9 7
www.sports.yahoo.com No 10 7
www.washingtonpost.com No 13 20
www.about.com No 5 9
www.forbes.com Yes 23 n/a
www.bloomberg.com No 21 16
www.dailymail.co.uk No 17 44
www.bbc.com No 5 5
www.nbcnews.com No 9 9
www.accuweather.com No 4 3
www.bleacherreport.com No 9 6
www.businessinsider.com No 18 18
www.theguardian.com No 1 3
www.abcnews.go.com No 10 8
www.cnbc.com No 20 12
www.weather.gov No 0 0
www.npr.org No 3 3
www.nydailynews.com No 14 14
www.latimes.com No 18 12
www.wsj.com No 21 13
www.cbsnews.com No 12 13
www.money.cnn.com No 9 12
www.gizmodo.com No 7 7
www.lifehacker.com No 7 7
www.cbssports.com No 21 29
www.people.com No 26 31
www.sfgate.com No 8 10
www.rollingstone.com No 28 18
www.mashable.com No 11 9
www.liveleak.com No 1 3
www.telegraph.co.uk No 14 23
www.nypost.com No 14 18
www.reuters.com No 22 22
www.breitbart.com No 26 12
www.pcmag.com No 24 25
www.qq.com No 3 4
www.marketwatch.com No 16 17
www.politico.com No 24 9
www.nbcsports.com No 16 20
www.naver.com No 6 1
www.time.com No 16 15
www.wired.com Yes 10 10
www.medium.com No 0 0
www.chron.com No 8 8
www.seekingalpha.com No 10 8
www.slate.com Yes 8 11
www.bbc.co.uk No 5 3
www.theblaze.com No 5 7
www.engadget.com No 7 16
www.rawstory.com No 20 12
www.complex.com No 3 3
www.si.com No 13 9
www.refinery29.com No 6 9
www.foxsports.com No 5 4
www.theatlantic.com Yes 8 8
www.salon.com No 14 30
www.indiatimes.com No 4 5
www.littlethings.com No 7 16
www.thedailybeast.com No 12 22
www.realclearpolitics.com No 7 n/a
www.bp.blogspot.com No 0 0
www.gawker.com No 7 7
www.deadspin.com No 7 7
www.usnews.com No 14 18
www.dailykos.com No 3 4
www.sbnation.com No 18 23
www.pcworld.com No 20 21
www.cbslocal.com No 12 n/a
www.ksl.com No 8 8
www.vice.com No 8 9
www.independent.co.uk No 32 17
www.chicagotribune.com No 18 11
www.theverge.com No 18 19
www.centurylink.net No 19 22
www.digitaltrends.com No 26 13
www.msnbc.com No 12 12
www.nationalgeographic.com No 11 7
www.today.com No 22 15
www.arstechnica.com No 3 3
www.topix.com No 16 10
www.rivals.com No 1 2
www.dailycaller.com No 39 48
www.usmagazine.com No 27 41
www.alternet.org No 9 11
www.vox.com No 22 16
www.fivethirtyeight.com No 4 4
www.intellicast.com No 2 2
www.notebookreview.com No 29 29
www.zdnet.com No 26 40
www.nextadvisor.com No 24 23
www.computerworld.com No 23 24
www.head-fi.org No 19 9
www.wccftech.com No 18 6
www.macworld.com No 16 31
www.technobuffalo.com No 16 20
www.techcrunch.com No 15 4
www.pcadvisor.co.uk No 15 26
www.techhive.com No 14 14
www.slashdot.org No 13 10
www.neowin.net No 13 13
www.trustedreviews.com No 11 12
www.techbrowsing.com No 10 6
www.bgr.com No 10 12
www.techradar.com No 9 10
www.techtimes.com No 9 16
www.techspot.com No 9 12
www.ccm.net No 7 10
www.idigitaltimes.com No 7 9
www.dpreview.com No 6 7
www.boingboing.net No 6 7
www.technologyreview.com No 6 11
www.entrepreneur.com No 5 9
www.betanews.com No 5 9
www.redmondpie.com No 5 7
www.techdirt.com No 5 5
www.dslreports.com No 4 4
www.windowscentral.com No 4 1
www.theregister.co.uk No 4 4
www.techpowerup.com No 4 4
www.thermofisher.com No 4 2
www.venturebeat.com No 3 3
www.gsmarena.com No 3 3
www.anandtech.com No 1 1
www.laptopmag.com No 1 6
www.toptenreviews.com No 0 6
www.news.ycombinator.com No 0 n/a
www.producthunt.com No 0 0
www.dji.com No 0 0
www.wareable.com No 0 0
www.rotoworld.com No 13 13
www.scout.com No 6 6
www.newser.com No 23 31
www.chosun.com No 14 13
www.chinatimes.com No 9 20
www.nj.com No 7 7
www.detroitnews.com No 7 6
www.univision.com No 7 7
www.thehill.com No 6 11
www.rt.com No 5 6
www.mic.com No 4 5
www.vnexpress.net No 4 4
www.bostonglobe.com No 3 3
www.newspapers.com No 0 2
www.realsimple.com No 25 26
www.instyle.com No 23 18
www.variety.com No 18 21
www.esquire.com No 15 18
www.cosmopolitan.com No 15 20
www.elle.com No 15 15
www.harpersbazaar.com No 15 18
www.fastcompany.com No 15 11
www.thrillist.com No 14 18
www.southernliving.com No 14 16
www.aplus.com No 13 36
www.roadrunner.com No 12 2
www.askmen.com No 10 11
www.newyorker.com No 9 8
www.vanityfair.com No 9 10
www.motherjones.com No 8 14
www.opposingviews.com No 8 15
www.bizjournals.com No 7 8
www.newsweek.com No 7 9
www.allure.com No 7 2
www.vogue.com No 6 6
www.distractify.com No 6 6
www.tiphero.com No 6 7
www.pjmedia.com No 6 5
www.somethingawful.com No 4 4
www.theweek.com No 4 5
www.gq.com Yes 4 5
www.timeout.com No 4 7
www.nymag.com No 3 3
www.dose.com No 3 15
www.nerdist.com No 3 5
www.nature.com No 2 2
www.inc.com No 1 2
www.seventeen.com No 1 12
www.cnet.com No 33 26
www.ottawacitizen.com No 20 19
www.thestar.com No 17 20
www.nationalpost.com No 17 10
www.news.nationalpost.com No 17 10
www.vancouversun.com No 17 36
www.tvanouvelles.ca No 14 9
www.journaldemontreal.com No 12 9
www.torontosun.com No 12 7
www.journaldequebec.com No 12 13
www.theglobeandmail.com No 11 10
www.ledevoir.com No 11 11
www.theweathernetwork.com No 10 11
www.lapresse.ca No 10 15
www.ctvnews.ca No 10 8
www.commentcamarche.net No 10 30
www.canoe.com No 10 8
www.castanet.net No 10 15
www.cp24.com No 10 10
www.meteomedia.com No 9 9
www.rds.ca No 9 6
www.hockeysfuture.com No 9 13
www.narcity.com Yes 9 13
www.radio-canada.ca No 8 7
www.canoe.ca No 8 7
www.vancitybuzz.com No 8 10
www.globalnews.ca No 6 6
www.cbc.ca No 5 4
www.bbc.com No 4 4
www.tsn.ca No 4 7
www.lemonde.fr No 4 13
www.torontolife.com No 2 2
www.huffingtonpost.ca No 1 10
www.sportsnet.ca No 1 3
www.weather.gc.ca No 0 0
www.economist.com No 23 15
www.fortune.com No 22 27
www.money.usnews.com No 20 18
www.247wallst.com No 20 17
www.morningstar.com No 19 1
www.kiplinger.com No 16 35
www.thestreet.com No 12 10
www.ibtimes.com No 10 10
www.bloombergview.com No 9 1
www.valuewalk.com No 8 14
www.news.investors.com No 7 7
www.foxbusiness.com No 5 9
www.ft.com No 5 7
www.payscale.com No 2 4
www.dailyfinance.com No 2 3
www.xe.com No 1 0
www.gurufocus.com No 1 1
www.prnewswire.com No 0 0
www.businesswire.com No 0 0
www.gamefaqs.com No 10 0
www.ign.com No 7 10
www.twitch.tv No 4 4
www.nexusmods.com Yes 3 3
www.gamestop.com No 0 1

*The 250 sites were selected using SimilarWeb under the following media categories:

    -Top 45 News and Media sites (US)
    -Top 35 News and Media sites (Canada)
    -Top 50 Magazine sites (US)
    -Top 50 Technology News sites (US)
    -Top 25 Newspaper sites (US)
    -Top 25 Business News sites
    -Top 10 Sports News sites (US)
    -Top 5 Weather sites (US)
    -Top 5 Gaming sites (US)

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