2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Content marketing is one of the most effective and fastest growing forms of marketing today, yet many remain unclear as to how it works. This new kind of marketing is known by a variety of names, but not all of these titles are synonymous. While terms like “branded content,” corporate storytelling,” “custom publishing,” “custom content” […]
With traditional advertising revenues declining, native advertising and sponsored content have become commonplace, but not all publishers do an equal job of distinguishing the paid content from not. According to a 2015 survey by the Association of National Advertisers (ANA) nearly two-thirds of marketers increased their native ad budgets for 2016, however 27% of respondents […]
Browsing is about to get a lot faster. The average website today is about the same size as the original version of the classic computer game Doom, weighing in at over 2.3MB. With all the images, pictures, videos, trackers and advertisements crammed into each page of the internet load times are becoming more onerous. As […]
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