2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]
What to expect when attending SXSW alone and how to make the most out of the conference. Attending South by SouthWest (SXSW) has always been on my bucket list. So when I had the chance to choose a conference or festival to attend through Pressboard as a personal growth opportunity, I hardly hesitated. After […]
One of the perks of working for a start-up is that I can literally work from anywhere. And after my boss wrote about the ultimate flexibility of working at a startup, I decided that it was going to be my mission to prove him right: I was going to work from the beach. In December, […]
Your Pressboard Dashboard has a brand new look. If you haven’t seen it yet, just log in and you’ll notice the changes right away. We continue to see incredible interest from brands looking to work with influential storytellers on content, instead of ads. In fact, we’re nearing our 1,000th custom branded story bought through the Pressboard Marketplace. […]
Google is great at a ton of things, from search to self-driving cars. When it comes to measuring content however, Google Analytics (GA) falls surprisingly short. While GA provides a metric called Time on Page, it’s not exactly as it sounds. The problem with Time on Page is that it is unable to measure “bounces”. […]
It’s not often that you have the opportunity to improve upon Google. In the advertising world, Google is the default for almost everything; search, display, video, ad serving, analytics. The products you know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason, they’re damn good. But sometimes damn good isn’t good enough, as we’ve […]
It’s an exciting day for us here at Pressboard. Our platform was once just a twinkle in our eyes, but now it’s all grown up and about to celebrate its 2nd birthday. To celebrate this milestone we’ve decided to give the gift of new features to all of our publisher and brand partners. Here’s what’s […]
When I left my last position, little did I know I’d be saying farewell to not only my coworkers, but also my beloved cubicle. Beloved? You bet. The truth is I LOVED my cubicle. I had whimsical photos and images tacked on to the wall, a whiteboard to track things that need tracking, and plenty […]
Native advertising continues to grow and is now being leveraged by both brands and publishers across the globe. In this nascent space the question of disclosure and transparency is an important topic of discussion and debate. The effectiveness of native content and native advertising is the ability for brands to provide their desired audience with […]
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