2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
You see it all the time. Those cool, young professionals working from coffee shops – probably over caffeinated. What on earth do they do that gives them the flexibility to earn a living like that, while I’m stuck here taking a 3-minute walk just to grab a quick coffee before I go back to my […]
There’s been a lot of buzz about tech startups over the last few years. The hype is often fueled by big exits from the likes of Instagram ($1B) and WhatsApp ($19B), both scooped up by Facebook, which itself has a valuation of over $200B. It seems that a day doesn’t go by when another ride-sharing/social […]
Your new app just launched into the app stores. Your company just hired the all-star executive away from the competition. You’ve just introduced the first ever organic leather baseball glove. You’re sitting on a huge story, right? You send out your press release and wait for the inevitable barrage of interview requests to pile in. […]
by Jamie Harju 2014 was a big year for me. I was promoted to a director-level role at my job, something I was equally proud of and honoured by as I had worked my butt off for a brand I loved for nearly 4 years. I also lost that very job in July when The […]
It’s been a crazy first 6 months for us here at Pressboard. We launched this April with the mission of making it easy for brands and publishers to work together around content, instead of ads. Since then we’ve helped facilitate hundreds of stories and thousands of reads through our platform. We have been fortunate to […]
Why would we measure content the same way as a banner ad? That was the question that we kept asking ourselves as we began the task of building a marketplace to connect brands and publishers around their content. Around stories instead of ads. The promise of content marketing is that, unlike most advertising, people will […]
by Josh Kolm, Media in Canada Published September 16, 2014 Pressboard, a Vancouver-based marketplace seller of branded content that launched in April, has released its cost-per-read model of budgeting campaigns for all of its clients. Pressboard currently has 10 clients – ranging from regional companies like Tourism Whistler to national ones like Best Buy and […]
Our new performance model makes content marketing accountable Today is an exciting day here at Pressboard. For the last few months we’ve been hard at work building a marketplace to connect brands and publishers around their stories. In that time we’ve been fortunate to work with some of Canada’s most influential storytellers and brands. […]
USA network’s “Suits” is my favourite television show because it’s the perfect mix of sass and snark. As a junior staffer in sales, I often watch Harvey Spector close an epic deal and wonder, “Will I ever score a deal like that?” I won’t be skirting the law or blackmailing prospects into signing deals, but […]
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