2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Listen to the marketing industry chatter these days and you’ll notice that the hottest topic of conversation is ad blocking, and up until recently that conversation has focused squarely on its effect on desktop browsing. While desktop-based ad blockers have been a concern for marketers and publishers for years, the industry has recently begun to […]
Ad blocking. The word brings up a spectrum of emotions depending on who you are. For the AdBlock user it brings up feelings of joy at the thought of an ad-free, fast loading, clean web browsing experience. For the advertiser a tinge of guilt that the continuous bombardment of brand messages has led to an […]
We’re big fans of great content at Pressboard, but with over 2 million blog posts published online daily, it’s easy to miss out on some stories. To save you time, we’ve highlighted some of the best links that we’ve read lately. How Wired Is Going to Handle Ad Blocking – Wired Submitted by Jerrid Grimm, Co-founder The advertising and publishing world […]
There is no doubt that ad blocking use is growing at a rapid rate, and with it the debate over the ethics and appropriate response from those that are being hit financially, the media publishers dependent on advertising for revenue. With estimates for some sites observing over 20% of their audience already using an ad […]
How 250 of North America’s top media sites are dealing with ad blockers There’s a lot of talk about ad blocking in the advertising and publishing industry these days. With such a direct effect on the business model, it is understandable that publishers are beginning to push back on users that are consuming their content, […]
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