2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
One of the perks of working for a start-up is that I can literally work from anywhere. And after my boss wrote about the ultimate flexibility of working at a startup, I decided that it was going to be my mission to prove him right: I was going to work from the beach. In December, […]
When I left my last position, little did I know I’d be saying farewell to not only my coworkers, but also my beloved cubicle. Beloved? You bet. The truth is I LOVED my cubicle. I had whimsical photos and images tacked on to the wall, a whiteboard to track things that need tracking, and plenty […]
For the last month I’ve gone on a bit of a cocaine binge. No, not the drug itself, running my startup, Pressboard, has enough highs and lows for me. My addiction has centered around the business models of the Medellin cartel, run by the infamous Pablo Escobar. What hooked me was the incredible success that […]
1. Your foosball skills have gotten BETTER since college 2. You don’t have a business model and you don’t feel it’s a “major concern” 3. You think that Snapchat is soooo April 2014 4. You own an unreasonable number of plaid shirts 5. Your sense of style could be described as […]
There’s been a lot of buzz about tech startups over the last few years. The hype is often fueled by big exits from the likes of Instagram ($1B) and WhatsApp ($19B), both scooped up by Facebook, which itself has a valuation of over $200B. It seems that a day doesn’t go by when another ride-sharing/social […]
As I’m writing this, my heart is racing, my eyes practically tearing, and I’m overjoyed with excitement. Why you might ask? I didn’t win the lottery so let’s put that thought to rest. I’m feeling this way because Jerrid, my business partner, just told me that we’ll be in AdAge, one of the leading sources […]
Chatting with Clearly Contacts, Indochino and Frank & Oak as they return to the physical retail store There is nothing like face-to-face contact. It also allows our customer to touch and feel the products, which is not possible online. Ethan Song, Co-founder Frank & Oak Canadian eCommerce-first companies are hitting the big time. Menswear designer Frank & […]
They don’t call him “The Great One” for nothing. As startups we tend to focus on the knowledge handed down by tech gods; Musk, Jobs, Andreessen. While these are heroes of mine as well, there are lessons that can be taught from outside of the tech bubble, and Wayne Gretzky could stick handle words almost […]
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