2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Focus Features’ Social Media Director, Lauren Jacob, we chat about what makes influencer marketing so exciting and learn what makes a campaign truly great. The following interview contains excerpts from an updated version of The Epic Guide To Content Marketing – over 50 […]
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Kin Community Canada’s Director of Integrated Marketing, Ashley Riske, we chat about the real costs of influencer marketing and go behind the scenes of an incredibly successful campaign. The following interview contains excerpts from an updated version of The […]
The head of brand partnerships at ATTN: shares expertise from creating some of the internet’s most shared branded videos. All content creators know that publishing great work is oncly half the battle. The real challenge is getting people to consume and share your content with their networks. Taryn Crouthers and her team at ATTN: are experts when it […]
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Kaaren Whitney-Vernon, CEO of shift2, we chat about the challenges and rewards of creating video series for brands. The following interview contains excerpts from The Epic Guide To Branded Video – 50 pages of free […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Adam Loeb, Senior Video Producer at The New York Times’ T Brand Studio, we chat about branded video and the challenges of executing virtual reality campaigns. The following interview contains excerpts from The […]
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