2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a nostalgic return to its roots, Facebook will refocus its efforts on bringing friends and family closer together through the sharing of personal updates, photos and videos. With this prioritization of personal […]
Welcome to a new series on Pressboard’s blog. Inside the Newsroom explores how publishers leverage editorial strategies to attract audiences and keep them coming back. Many of these lessons can now be applied to the creation and distribution of brand content. Author: Caolan Hunter, Pressboard contributor, NYC Ever since Oreo’s notorious ‘dunk in the dark’ campaign, it […]
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