2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with BuzzFeed’s Director of Creative Strategy, Joe Puglisi, we chat about the explosive popularity of their new food brand, Tasty, and how branded videos fit into the organization’s advertising strategy. The following interview contains excerpts […]
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a little luck now and then, we prefer to have branded content down to a science — well, as nearly as possible. Since starting the company almost three years ago, we’ve worked with over […]
Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have been, the French Revolution gave way to neo-classicism, the First World War led to the surrealism and expressionism movements and the Great Depression resulted in the birth of social realism and regionalism. In a deeply […]
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. If you’ve been paying attention on social media lately, you’ll notice that platforms that were once primarily text- and photo-based, like Facebook, Instagram and Twitter, are quickly being overtaken by video content. In fact, the Cisco Visual Networking Index predicts […]
Listen to the marketing industry chatter these days and you’ll notice that the hottest topic of conversation is ad blocking, and up until recently that conversation has focused squarely on its effect on desktop browsing. While desktop-based ad blockers have been a concern for marketers and publishers for years, the industry has recently begun to […]
With traditional advertising revenues declining, native advertising and sponsored content have become commonplace, but not all publishers do an equal job of distinguishing the paid content from not. According to a 2015 survey by the Association of National Advertisers (ANA) nearly two-thirds of marketers increased their native ad budgets for 2016, however 27% of respondents […]
Browsing is about to get a lot faster. The average website today is about the same size as the original version of the classic computer game Doom, weighing in at over 2.3MB. With all the images, pictures, videos, trackers and advertisements crammed into each page of the internet load times are becoming more onerous. As […]
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