2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
One of the most powerful aspects of the Pressboard platform is reporting. The reporting dashboard provides a summary of how all stories are doing in a campaign, in aggregate as well as by story. Detailed Story Reports show an exceptional amount of data to help you better understand your story performance. From reads, to active […]
Clients will request a publishing date (launch date) when booking a content placement. On the launch date, you need to upload the story to your website, publish it and input the URL into Pressboard. Posting the URL to Pressboard connects the Pressboard platform to your CMS to add the sponsorship assets and capture analytics. Publish […]
Receiving a story request Incoming campaign requests will be added to your campaign list. When a new campaign is received, all of the publication’s collaborators will receive an email notification. Click on ‘Campaigns’ in the left-hand navigation Click ‘Review’ Review the details of the story request in the ‘Details’ tab Reviewing a story request On […]
If you need to remove a user from your team, follow these steps: Click on ‘Team’ in the left-hand navigation On the right-hand side, click the trash icon for the user you’d like to remove Click ‘delete’ when asked to confirm Next Step: Receiving, Reviewing and Accepting Campaigns
Before a user can collaborate on campaigns, add/update publications or review reports, they must be added to your Team. Once added to your Team, users can then be added to collaborate on Publications or Campaigns and receive notifications. Click on ‘Team’ in the left-hand navigation Click ‘New Invitation’ in the top right corner Add details […]
Pressboard requires read-only access to various data sources to execute tasks within the platform. This includes building a publisher’s profile in the Marketplace and providing story reporting for campaigns. Click on ‘Publications’ in the left-hand navigation Click the gear icon on the right-hand side for the publication you are editing Select the ‘Social’ tab You […]
By default, a test campaign will be added to your campaigns list. This allows you to test that the Pressboard code is working and allow you to preview how a sponsorship message (presented by and footer) will look on your article pages. Click on ‘Campaigns’ in the left-hand navigation Click the ‘Review’ button in your […]
Pressboard’s code needs to be added to the template of your article pages. Once you post the article’s live URL in a given campaign, the Pressboard platform automatically serves the relevant sponsorship messaging (presented by and footer) onto that URL, if applicable, and begins to track data within the platform. Click on ‘Publications’ in the […]
Once your publication has been added to the Pressboard Marketplace, you will need to add pricing in order for advertisers to purchase sponsored content from you. Click on ‘Publications’ in the left-hand navigation Click on the gear icon on the right-hand side for the publication you are editing Select the ‘Pricing’ tab Click ‘Add Pricing […]
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