2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Your Pressboard Dashboard has a brand new look. If you haven’t seen it yet, just log in and you’ll notice the changes right away. We continue to see incredible interest from brands looking to work with influential storytellers on content, instead of ads. In fact, we’re nearing our 1,000th custom branded story bought through the Pressboard Marketplace. […]
It’s an exciting day for us here at Pressboard. Our platform was once just a twinkle in our eyes, but now it’s all grown up and about to celebrate its 2nd birthday. To celebrate this milestone we’ve decided to give the gift of new features to all of our publisher and brand partners. Here’s what’s […]
Path: Campaigns > + New Campaign Icon New campaigns are the first step to requesting sponsored stories from a publication. Whether the publication is your own, or an external publication, the process is the same. Click on CAMPAIGNS on the left navigation bar Click on the NEW CAMPAIGN button on the top right of the […]
The Google Analytics Connection provides Pressboard with read-only access to the analytics of your site. This Google API connection is how we visualize the performance of your sponsored stories in the dashboard and is a mandatory part of the Pressboard setup. The simplest way to connect your Analytics to the Pressboard platform is by connecting your site’s […]
Path (from withing + add story module): Next button (after creating story request) Path (from campaign home screen): Campaign > Add Sponsor Assets Sponsorships include the presented by and footer message that is automatically inserted into a sponsored story by the Pressboard platform. Sponsorships are important since they both disclose the brand that is sponsoring the story, as […]
Path: Campaigns > Campaign “x” > Add Story Now that you have a campaign setup, it’s time to request stories from publications Click on (+) ADD A STORY REQUEST (or use the + button on the top right of the campaign header) Adding story request details This step is where you request a sponsored story […]
Welcome to the Pressboard wiki. Here you will find resources to provide guidance for using the Pressboard platform. About the Pressboard platform Setting up your Pressboard Publisher account Signing up to Pressboard Adding a publication Adding users For Publishers: Campaign management Receiving and opting in to campaigns Submitting story drafts by sending and receiving messages Publishing your story and submitting your URL […]
To sign up your Organization with Pressboard; Visit http://manage.pressboard.ca Click Sign Up Fill out the sign up form Click Sign Up at the end of the form The email address used during the sign up process will receive all Pressboard notifications (additional users can be added later). Next Step: Adding a publication Back to: Wiki Table […]
Path: Dashboard > Add a New Publication You can add an unlimited number of publications to your Pressboard account. If you have several publications you add each of them individually and then provide access to specific users to each publication, depending on their roles within your organization. Click the ADD A NEW PUBLICATION button on the left […]
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