2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Focus Features’ Social Media Director, Lauren Jacob, we chat about what makes influencer marketing so exciting and learn what makes a campaign truly great. The following interview contains excerpts from an updated version of The Epic Guide To Content Marketing – over 50 […]
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Kin Community Canada’s Director of Integrated Marketing, Ashley Riske, we chat about the real costs of influencer marketing and go behind the scenes of an incredibly successful campaign. The following interview contains excerpts from an updated version of The […]
What to expect when attending SXSW alone and how to make the most out of the conference. Attending South by SouthWest (SXSW) has always been on my bucket list. So when I had the chance to choose a conference or festival to attend through Pressboard as a personal growth opportunity, I hardly hesitated. After […]
My 10 favourite pieces of branded content that publishers and advertisers created together in March. Check out the top 10 branded content partnerships from past months here. Equalizing Music – Vice + Smirnoff When Vice’s electronic music publication, Thump, crunched the numbers last year and revealed that women make up only 17% of the acts at major […]
The head of brand partnerships at ATTN: shares expertise from creating some of the internet’s most shared branded videos. All content creators know that publishing great work is oncly half the battle. The real challenge is getting people to consume and share your content with their networks. Taryn Crouthers and her team at ATTN: are experts when it […]
My 10 favourite pieces of branded content that publishers and advertisers created together in the month of February. Check out the top 10 branded content partnerships from past months here. Black-ish Season 3 – ABC + Microsoft Microsoft has been integrating their latest hardware into TV shows for a while now, but this season-long partnership with […]
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
Our 10 favourite pieces of branded content that publishers and advertisers created together in the month of January. Check out the top 10 branded content partnerships from past months here. Project Five by Five – Sundance TV + Visit Seattle Visit Seattle started the new year by debuting five incredible short films with Sundance TV. I spoke […]
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