2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Before a user can collaborate on campaigns, add/update publications or review reports, they must be added to your Team. Once added to your Team, users can then be added to collaborate on Publications or Campaigns and receive notifications. Click on ‘Team’ in the left-hand navigation Click ‘New Invitation’ in the top right corner Add details […]
Pressboard requires read-only access to various data sources to execute tasks within the platform. This includes building a publisher’s profile in the Marketplace and providing story reporting for campaigns. Click on ‘Publications’ in the left-hand navigation Click the gear icon on the right-hand side for the publication you are editing Select the ‘Social’ tab You […]
By default, a test campaign will be added to your campaigns list. This allows you to test that the Pressboard code is working and allow you to preview how a sponsorship message (presented by and footer) will look on your article pages. Click on ‘Campaigns’ in the left-hand navigation Click the ‘Review’ button in your […]
Pressboard’s code needs to be added to the template of your article pages. Once you post the article’s live URL in a given campaign, the Pressboard platform automatically serves the relevant sponsorship messaging (presented by and footer) onto that URL, if applicable, and begins to track data within the platform. Click on ‘Publications’ in the […]
Once your publication has been added to the Pressboard Marketplace, you will need to add pricing in order for advertisers to purchase sponsored content from you. Click on ‘Publications’ in the left-hand navigation Click on the gear icon on the right-hand side for the publication you are editing Select the ‘Pricing’ tab Click ‘Add Pricing […]
You can add an unlimited number of publications to your Pressboard account. If you have several publications you add each of them individually and then provide access to specific users for each publication, depending on their roles within your organization. Click on ‘Publications’ in the left-hand navigation Click ‘New Publication’ in the top right corner […]
Signing up to Pressboard is easy! Visit https://manage.pressboard.ca/users/signup Fill in your details Click ‘Sign up’ Get started by adding your publications to the Marketplace! The email address used during the sign-up process will receive all Pressboard notifications (additional users can be added later). Note: You will need a sign-up code to create an account, please […]
Pressboard’s Story Marketplace is an online store where advertisers and agencies discover and buy content placements from premium media publishers. How it works Advertisers discover publishers through the Marketplace. Your publication has its own profile showcasing reach, audience and rates. Advertisers can quickly and easily make a purchase through the Marketplace. The performance of each […]
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