2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have been, the French Revolution gave way to neo-classicism, the First World War led to the surrealism and expressionism movements and the Great Depression resulted in the birth of social realism and regionalism. In a deeply […]
Our 10 favourite pieces of custom content that brands and publishers partnered on in the month of October. Check out the top 10 branded content partnerships from past months here. The British Impact – The Atlantic + Jaguar I’m kicking off this list with The Atlantic for the second straight month because it includes one of the best user experiences I’ve […]
Your Pressboard Dashboard has a brand new look. If you haven’t seen it yet, just log in and you’ll notice the changes right away. We continue to see incredible interest from brands looking to work with influential storytellers on content, instead of ads. In fact, we’re nearing our 1,000th custom branded story bought through the Pressboard Marketplace. […]
Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving full steam ahead into this competitive and exciting space. According to a report by Wyzowl, 91 percent of businesses planned on increasing or maintaining their video marketing budgets in 2016. In the […]
Our 10 favourite pieces of custom content that brands and publishers partnered on in the month of September. Check out the top 10 branded content partnerships from past months here. Hacking Inc. – The Atlantic + Hewlett Packard Enterprise To promote HPE’s corporate security tools and services, The Atlantic flipped the script and created this […]
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. If you’ve been paying attention on social media lately, you’ll notice that platforms that were once primarily text- and photo-based, like Facebook, Instagram and Twitter, are quickly being overtaken by video content. In fact, the Cisco Visual Networking Index predicts […]
Content marketing is one of the most effective and fastest growing forms of marketing today, yet many remain unclear as to how it works. This new kind of marketing is known by a variety of names, but not all of these titles are synonymous. While terms like “branded content,” corporate storytelling,” “custom publishing,” “custom content” […]
We all know what listicles (or list-based articles) are. They’re easily digestible pieces of content that organize information into a numbered or bulleted list. Think the New York Times’ Simple Rules for Healthy Eating, The New Yorker’s Ten Paragraphs About Lists You Have to Read Right Now, or Buzzfeed’s The 29 Most Canadian Things To […]
Our 10 favourite pieces of custom content that brands and publishers partnered on in the month of August. Check out the top 10 branded content partnerships from past months here. Fueled by Family – People + Milk Life People and Milk Life went for gold with this timely and robust branded content hub that covered the Olympics from […]
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