2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with BuzzFeed’s Director of Creative Strategy, Joe Puglisi, we chat about the explosive popularity of their new food brand, Tasty, and how branded videos fit into the organization’s advertising strategy. The following interview contains excerpts […]
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a little luck now and then, we prefer to have branded content down to a science — well, as nearly as possible. Since starting the company almost three years ago, we’ve worked with over […]
Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have been, the French Revolution gave way to neo-classicism, the First World War led to the surrealism and expressionism movements and the Great Depression resulted in the birth of social realism and regionalism. In a deeply […]
Our 10 favourite pieces of custom content that brands and publishers partnered on in the month of October. Check out the top 10 branded content partnerships from past months here. The British Impact – The Atlantic + Jaguar I’m kicking off this list with The Atlantic for the second straight month because it includes one of the best user experiences I’ve […]
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