2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
One of the perks of working for a start-up is that I can literally work from anywhere. And after my boss wrote about the ultimate flexibility of working at a startup, I decided that it was going to be my mission to prove him right: I was going to work from the beach. In December, […]
As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In this interview with Kaaren Whitney-Vernon, CEO of shift2, we chat about the challenges and rewards of creating video series for brands. The following interview contains excerpts from The Epic Guide To Branded Video – 50 pages of free […]
Our 10 favourite pieces of branded content that publishers and advertisers created together in the month of December. Check out the top 10 branded content partnerships from past months here. Handy: Erik Gets Crabs – Comedy Central + Joe’s Crab Shack When brands sponsor videos, they often have to commit to an entire series or […]
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