2018 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s unofficial motto is ‘we believe in stories, not ads.’ Whether spoken, written, photographed or filmed, stories are a powerful bonding tool. Storytelling is how we make sense of the world around us — but more importantly, it’s […]Read Post
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
Our 10 favourite pieces of branded content that publishers and advertisers created together in the month of January. Check out the top 10 branded content partnerships from past months here. Project Five by Five – Sundance TV + Visit Seattle Visit Seattle started the new year by debuting five incredible short films with Sundance TV. I spoke […]
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