The Publisher’s Ultimate Guide to Winning Content RFPs
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]Read Post
First-of-its-kind data analysis of sponsored content shows that it’s better to mention for brands to be mentioned strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of […]
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
Catríona Hughes is a content writer at Daily Hive. The ways in which people are influenced by brands are constantly changing, but one thing is certain: consumers want answers. How will your product or service add value to their life? Are you asking them for a long-term investment in real estate, or suggesting they buy […]
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