How to Sell Content on a Cost Per Read Model
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]Read Post
Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of privileged New Yorkers took a very memorable subway ride — back through time. Beginning their journey with an after-hours visit to the New York Transit Museum, a select group of Chase Sapphire cardmembers […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
Oh, Zuckerberg. Things have never looked worse for the social media mogul or his company. Public faith in Facebook has dropped by 66% in the wake of scandals like Cambridge Analytica, not to mention that controversial testimony in front of U.S. Congress. From a publishing perspective, it’s hard not to feel disenchanted with what was […]
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