Pressboard Announces New Podcast, The Science of Storytelling
On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this podcast, we bring together the best minds in the digital publishing space to discuss how stories can change the way we think and feel. Here at Pressboard, we’re big believers in the […]Read Post
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
“The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded Content Production and Content Strategy at Bleacher Report. Mason’s quote is a nod to the fact that professional athletes have become some of popular culture’s biggest influencers. Though celebrities have always been influential […]
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]
Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes your heart sink, you’re certainly not alone. Publishers across the globe are fighting the increasingly difficult battle to get their articles in front of the right people – or even just […]
On the surface, Shinola‘s story is about place: the place of Detroit, Michigan. But if you speak with the company’s employees, you’ll find that it’s actually a story about people. This includes the people that work there, the customers they invite into their home like family and the story of people all around the world […]
The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of crafting high-quality content even more challenging. So how does a branded campaign cut through all the noise? The same way that a credible news piece would. “We really bring that journalistic approach to […]
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]
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