Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most well-known sayings of the modern era: “In the future, everyone will be famous for 15 minutes.” We’re now living in that future Warhol described, a time in which anyone can become […]
Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams about, but those in the marketing biz know that this industry is at the forefront of the e-commerce space. Today, working for an online mattress company means you’re […]
How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who are using content to drive the iconic American manufacturer to the top of the industry. Brand recognition isn’t a problem for Cadillac: after all, just about everyone recognizes the company’s name as […]
There’s a scientific reason why stories can convince people to do things they thought they’d never do, like vote for Trump or buy a hybrid car. And believe it or not, it all has to do with sex, drugs and rock ‘n roll. Watch the webinar on this topic But before I get ahead […]
TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was originally published in our magazine – The Science of Storytelling Issue 3: Financial Services) A famous proverb says that if you want to go fast, go alone. If you want to go far, go together. It’s […]
We’re excited to share the news that Pressboard has been named Best Content Marketing Tech Platform at the 2018 Digiday Content Marketing Awards in New York City. Each year, the awards recognize excellence in content marketing from top media publishers, brands and agencies – and this year, Pressboard is proud to stand among their ranks. The […]
Pressboard has developed a self-serve version of its leading platform for buying sponsored content, allowing brands to easily place their content on top media publications After over three years of operation as a managed service, we’re thrilled to announce the launch of our self-serve sponsored content platform! By eliminating the labor-intensive processes that are used to […]
Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a nostalgic return to its roots, Facebook will refocus its efforts on bringing friends and family closer together through the sharing of personal updates, photos and videos. With this prioritization of personal […]
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
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