TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was originally published in our magazine – The Science of Storytelling Issue 3: Financial Services) A famous proverb says that if you want to go fast, go alone. If you want to go far, go together. It’s […]
We’re excited to share the news that Pressboard has been named Best Content Marketing Tech Platform at the 2018 Digiday Content Marketing Awards in New York City. Each year, the awards recognize excellence in content marketing from top media publishers, brands and agencies – and this year, Pressboard is proud to stand among their ranks. The […]
Pressboard has developed a self-serve version of its leading platform for buying sponsored content, allowing brands to easily place their content on top media publications After over three years of operation as a managed service, we’re thrilled to announce the launch of our self-serve sponsored content platform! By eliminating the labor-intensive processes that are used to […]
Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a nostalgic return to its roots, Facebook will refocus its efforts on bringing friends and family closer together through the sharing of personal updates, photos and videos. With this prioritization of personal […]
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a little luck now and then, we prefer to have branded content down to a science — well, as nearly as possible. Since starting the company almost three years ago, we’ve worked with over […]
Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving full steam ahead into this competitive and exciting space. According to a report by Wyzowl, 91 percent of businesses planned on increasing or maintaining their video marketing budgets in 2016. In the […]
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. If you’ve been paying attention on social media lately, you’ll notice that platforms that were once primarily text- and photo-based, like Facebook, Instagram and Twitter, are quickly being overtaken by video content. In fact, the Cisco Visual Networking Index predicts […]
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