On November 27th, the 180,000 Instagram followers of @DailyHiveVancouver noticed something strange. The massively popular Instagram account for the local media publisher had been wiped clear of all content. Fans reacted immediately. Calls and emails flooded in. Many worried that the account had been hacked or that the popular feed, known for its stunning Vancouver-centric […]
When I was in school, I always wanted a job that would allow me to travel. I studied international politics and foreign languages. I went on cultural exchanges and traveled between semesters. But ironically, it was the work I did closest to campus (I was the news editor at the university paper) that would connect […]
What do Apple and Aaron Sorkin have in common? Alliteration aside, they’re both in the business of telling great stories. Today, the lines between storytellers and marketers are more blurred than ever. Many of the best branded content initiatives, like Nike’s “Breaking2” or Square’s “Yassin Falafel“, feel like feature films: they have characters to root […]
Earlier this year, an Alexa smart speaker started a public uproar and a minor crisis at Amazon when a series of words (misunderstood as a voice search query) led the device to record its owners — and then send that recording to one of their contacts. The debacle impressed upon people the power of these […]
“Influencer marketing” has become much more than a buzzword — it’s an entire world of tools, methods, conferences and major brand players. Brands large and small are incorporating influencer content into their marketing strategy. A recent survey found that a whopping 85 % of marketers are planning to execute at least one influencer marketing campaign […]
This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each. Packed with real case studies and data-driven insights, you’ll leave this session with a deeper understanding of storytelling methods and will be inspired to try them out for your brand. More Webinars from Pressboard
Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s what Digiday wrote earlier this year in response to Facebook’s announcement that it would be changing its newsfeed. Moving forward, the social media platform is prioritizing what friends and family share over […]
Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your stable corporate career to document your experience as a young person trying to thrive in the big city. And on top of all that, you’re living in a space no larger […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
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