Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention for brands to be mentioned strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of […]
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
This summer, Netflix made a terrifying announcement: the streaming giant that had built its legacy on interruption-free content was going to start running ads. Record scratch — well, not really. They were running a limited test that inserted promos for the network’s original shows and movies in between episodes of series, similar to how video […]
Few industries are subject to the same level of scrutiny that customers bring to buying a new car. After all, this is no casual purchase. Instead, the process of buying a vehicle is long and complex, filled with weeks’ and sometimes months’ worth of research. Factors influencing customer behavior range from safety certificates to style, […]
On November 27th, the 180,000 Instagram followers of @DailyHiveVancouver noticed something strange. The massively popular Instagram account for the local media publisher had been wiped clear of all content. Fans reacted immediately. Calls and emails flooded in. Many worried that the account had been hacked or that the popular feed, known for its stunning Vancouver-centric […]
When I was in school, I always wanted a job that would allow me to travel. I studied international politics and foreign languages. I went on cultural exchanges and traveled between semesters. But ironically, it was the work I did closest to campus (I was the news editor at the university paper) that would connect […]
What do Apple and Aaron Sorkin have in common? Alliteration aside, they’re both in the business of telling great stories. Today, the lines between storytellers and marketers are more blurred than ever. Many of the best branded content initiatives, like Nike’s “Breaking2” or Square’s “Yassin Falafel“, feel like feature films: they have characters to root […]
Earlier this year, an Alexa smart speaker started a public uproar and a minor crisis at Amazon when a series of words (misunderstood as a voice search query) led the device to record its owners — and then send that recording to one of their contacts. The debacle impressed upon people the power of these […]
Get your Weekly Content Marketing Fix
Sign up to receive tips on storytelling and much more.
We promise to respect your inbox.