Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your stable corporate career to document your experience as a young person trying to thrive in the big city. And on top of all that, you’re living in a space no larger […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have been, the French Revolution gave way to neo-classicism, the First World War led to the surrealism and expressionism movements and the Great Depression resulted in the birth of social realism and regionalism. In a deeply […]
We all know what listicles (or list-based articles) are. They’re easily digestible pieces of content that organize information into a numbered or bulleted list. Think the New York Times’ Simple Rules for Healthy Eating, The New Yorker’s Ten Paragraphs About Lists You Have to Read Right Now, or Buzzfeed’s The 29 Most Canadian Things To […]
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