Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its sales arm, especially with the advent of products like branded content and advertorials. At some publications, that division is an iron gate; at others, it’s a fine line. In a recent survey of individuals in […]
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to promote their content. And since paid promotion is more important than ever, it’s crucial that your team is using the best tools available. In a crowded network of content promotion options, two platforms stand out: native ad […]
On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this podcast, we bring together the best minds in the digital publishing space to discuss how stories can change the way we think and feel. Here at Pressboard, we’re big believers in the […]
Branded content has become way more than a buzzword. This form of advertising has transformed since the early days of advertorial, with more publishers and advertisers investing in it than ever before. Even the biggest names in the business have overhauled their teams to make it an essential part of their digital ad sales. And […]
According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” When preparing your next great branded content campaign, it’s easy to return to the tried-and-true partners you’ve worked with for years. However, the ecosystem of digital media […]
A collection of the most forward-thinking brands and publishers came together to celebrate the best branded content partnerships of 2018 at the first ever Pressboard Awards, held last week in New York City. Hosted at the NoMad Hotel on February 28, 2019, the evening recognized 10 publishers with awards for their work on thought-provoking campaigns created […]
More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest survey on the state of branded content in 2019. And yet, those same publishers say that winning branded content business from advertisers is the largest hurdle they’re facing this year. In a survey of 20 […]
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention brands strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
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