What do Apple and Aaron Sorkin have in common? Alliteration aside, they’re both in the business of telling great stories. Today, the lines between storytellers and marketers are more blurred than ever. Many of the best branded content initiatives, like Nike’s “Breaking2” or Square’s “Yassin Falafel“, feel like feature films: they have characters to root […]
Earlier this year, an Alexa smart speaker started a public uproar and a minor crisis at Amazon when a series of words (misunderstood as a voice search query) led the device to record its owners — and then send that recording to one of their contacts. The debacle impressed upon people the power of these […]
This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each. Packed with real case studies and data-driven insights, you’ll leave this session with a deeper understanding of storytelling methods and will be inspired to try them out for your brand. More Webinars from Pressboard
Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s what Digiday wrote earlier this year in response to Facebook’s announcement that it would be changing its newsfeed. Moving forward, the social media platform is prioritizing what friends and family share over […]
Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your stable corporate career to document your experience as a young person trying to thrive in the big city. And on top of all that, you’re living in a space no larger […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
Imagine standing knee-deep in the turquoise waters of a sinking island in the middle of the Pacific Ocean. Moments earlier, you were looking down at Earth from the depths of space. In a few minutes, you’ll be transported on yet another adventure around the globe. This is all part of Morgan Stanley and The Wall Street Journal’s (WSJ.) Custom […]
Fear, division and political uncertainty were the backbone of some of history’s greatest artistic movements. Tragic as they may have been, the French Revolution gave way to neo-classicism, the First World War led to the surrealism and expressionism movements and the Great Depression resulted in the birth of social realism and regionalism. In a deeply […]
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