Melanie has been recognized as one of the world’s leading experts on native advertising and a leading influencer in Content Marketing. Her mission is to educate as many people as possible about the power of brand storytelling through writing, speaking, workshops, consulting, startup advising and through the native ad industry newsletter, The Overlap League.
Tourism, and hospitality brands have some of the richest fodder for travel content, with entire cities full of stories to discover and share. But once you’ve ranked the best restaurants and offered up your recommendations for evening activities, it can sometimes be a struggle to come up with new and differentiated ways to tell your […]
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