What should marketers strive for, earned media or sponsored content partnerships? When it comes to telling your brand’s story, it can be tough to decide where to spend your energy. PR efforts can yield amazing earned coverage, but it’s not a sure thing. Sponsored content gives you control over the message and timing, but can […]
Media coverage can do wonders to raise the profile of a brand. For businesses with a limited marketing budget, directing your efforts into earning media coverage can be more effective than traditional advertising. A good news story for your business can establish you as a major player in your industry, build loyal customers and create […]
The written word is timeless, but content marketing has come a long way since John Deere’s 1895 advertorials. Brands are now competing with cat memes and a constant stream of disappearing Snapchat stories for the attention of their audiences. To stay relevant, a comprehensive content strategy must include diverse types of media, stretching well beyond the traditional article format. Branded content takes many […]
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