‘Tis the season of holiday parties, gift exchanges and early office closures, but it’s also the time to celebrate all the hard work we marketers put in throughout the year. After all, we work in an industry where it’s common to work long hours to make our clients and customers happy. So, we at Pressboard […]
As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption that accompanies it? Is it the adorable image of a puppy or the vibrant color scheme that draws you in? Regardless of what it is that causes you to stop, stare (and click), most of us would be lying if we said we’d […]
Caolan Hunter Pressboard contributor, NYC Ever since Oreo’s notorious ‘dunk in the dark’ campaign, it seems like the goal for every brand is to produce reactionary content to current events. In a digital and social landscape, content is created, consumed and forgotten so quickly it’s understandable that we all want to ride the crest of […]
Except that you probably should. Author: Caolan Hunter, Pressboard contributor, NYC As our curiosity grows, and we are increasingly connected, it is natural for consumers to reach out for something new and different. Our expectation from brands and editorial content is that it shows us something in a new light. We’ve become scavengers, able to […]
Hello, my name is Mike Despotovic and I’m a publisher. If you saw me on the street, you probably wouldn’t notice that I’m a publisher. Heck, even in my own magazine, you would probably overlook the fact that I “published” the words you read. It is my strong belief that a publisher should be the […]
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