In an ever-changing digital landscape, understanding who owns what and who works for whom is critical for both planners and publishers alike. That’s why Pressboard has designed a tool to help industry professionals navigate the abundance of publications and media groups: the Pressboard Digital Publisher Landscape. The Pressboard Digital Publisher Landscape is a comprehensive infographic […]
‘Tis the season of holiday parties, gift exchanges and early office closures, but it’s also the time to celebrate all the hard work we marketers put in throughout the year. After all, we work in an industry where it’s common to work long hours to make our clients and customers happy. So, we at Pressboard […]
As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands out from similar pieces and it’s something you’re proud to show off. For the team at Trunk Club, ensuring that what they create is personal and unique doesn’t just shape […]
What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption that accompanies it? Is it the adorable image of a puppy or the vibrant color scheme that draws you in? Regardless of what it is that causes you to stop, stare (and click), most of us would be lying if we said we’d […]
What to expect when attending SXSW alone and how to make the most out of the conference. Attending South by SouthWest (SXSW) has always been on my bucket list. So when I had the chance to choose a conference or festival to attend through Pressboard as a personal growth opportunity, I hardly hesitated. After […]
One of the perks of working for a start-up is that I can literally work from anywhere. And after my boss wrote about the ultimate flexibility of working at a startup, I decided that it was going to be my mission to prove him right: I was going to work from the beach. In December, […]
When I left my last position, little did I know I’d be saying farewell to not only my coworkers, but also my beloved cubicle. Beloved? You bet. The truth is I LOVED my cubicle. I had whimsical photos and images tacked on to the wall, a whiteboard to track things that need tracking, and plenty […]
You see it all the time. Those cool, young professionals working from coffee shops – probably over caffeinated. What on earth do they do that gives them the flexibility to earn a living like that, while I’m stuck here taking a 3-minute walk just to grab a quick coffee before I go back to my […]
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