Holiday season is upon us and we’re about to enter the biggest “unboxing” day of the year. Millions of hours will be spent this season packaging, wrapping and decorating that special gift for that special someone. The way you wrap a gift says a lot about you. Are you the perfectionist, making sure that the […]
Chatting with Clearly Contacts, Indochino and Frank & Oak as they return to the physical retail store There is nothing like face-to-face contact. It also allows our customer to touch and feel the products, which is not possible online. Ethan Song, Co-founder Frank & Oak Canadian eCommerce-first companies are hitting the big time. Menswear designer Frank & […]
The best content marketing includes engaging narratives that sell your company without you laying down a sales pitch. These pieces are informative and useful. Readers share this content to engage their own audiences and increase their own credibility on a subject. However, even the most ingenious piece of writing can be undone by a wayward […]
USA network’s “Suits” is my favourite television show because it’s the perfect mix of sass and snark. As a junior staffer in sales, I often watch Harvey Spector close an epic deal and wonder, “Will I ever score a deal like that?” I won’t be skirting the law or blackmailing prospects into signing deals, but […]
The growing problem of fraudulent web traffic Do you know if your readers are humans or robots? With nearly 1/3 of all web traffic potentially fake, it’s a question that is becoming less clear every day. Fraudulent traffic is a major, and growing, problem for online advertising—for both the brands shelling out big bucks for […]
Last week Buzzfeed leaked a copy of a 96 page internal New York Times report. The NYT Innovation Report is a hard look at the science of putting the news in the hands of the readers. The report may focus on the Times, but it is a valuable resource for every publication. Now, since most […]
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