The Publisher’s Ultimate Guide to Winning Content RFPs
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]Read Post
According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” When preparing your next great branded content campaign, it’s easy to return to the tried-and-true partners you’ve worked with for years. However, the ecosystem of digital media […]
On the surface, Shinola‘s story is about place: the place of Detroit, Michigan. But if you speak with the company’s employees, you’ll find that it’s actually a story about people. This includes the people that work there, the customers they invite into their home like family and the story of people all around the world […]
As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention for brands to be mentioned strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of […]
A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands out from similar pieces and it’s something you’re proud to show off. For the team at Trunk Club, ensuring that what they create is personal and unique doesn’t just shape […]
As Canada’s legalization deadline for recreational cannabis draws closer, it seems new cannabis brands and campaigns are popping up every other day. There’s been plenty of speculation around what this means for consumers as well as advertisers in the hazy landscape of cannabis marketing. But David Bigioni, Chief Commercial Officer at Canopy Growth, sees this […]
Few industries are subject to the same level of scrutiny that customers bring to buying a new car. After all, this is no casual purchase. Instead, the process of buying a vehicle is long and complex, filled with weeks’ and sometimes months’ worth of research. Factors influencing customer behavior range from safety certificates to style, […]
Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams about, but those in the marketing biz know that this industry is at the forefront of the e-commerce space. Today, working for an online mattress company means you’re […]
How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who are using content to drive the iconic American manufacturer to the top of the industry. Brand recognition isn’t a problem for Cadillac: after all, just about everyone recognizes the company’s name as […]
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