As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention for brands to be mentioned strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of […]
A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands out from similar pieces and it’s something you’re proud to show off. For the team at Trunk Club, ensuring that what they create is personal and unique doesn’t just shape […]
As Canada’s legalization deadline for recreational cannabis draws closer, it seems new cannabis brands and campaigns are popping up every other day. There’s been plenty of speculation around what this means for consumers as well as advertisers in the hazy landscape of cannabis marketing. But David Bigioni, Chief Commercial Officer at Canopy Growth, sees this […]
Few industries are subject to the same level of scrutiny that customers bring to buying a new car. After all, this is no casual purchase. Instead, the process of buying a vehicle is long and complex, filled with weeks’ and sometimes months’ worth of research. Factors influencing customer behavior range from safety certificates to style, […]
Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams about, but those in the marketing biz know that this industry is at the forefront of the e-commerce space. Today, working for an online mattress company means you’re […]
How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who are using content to drive the iconic American manufacturer to the top of the industry. Brand recognition isn’t a problem for Cadillac: after all, just about everyone recognizes the company’s name as […]
New York, NY, is a forward-thinking city, especially when it comes to the workplace. Catered lunches, cool offices, dogs everywhere — in other words, the perfect work life. But sometimes during the day, you hit a wall and just need to sleep. If you’re one of the lucky few that has nap pods in your […]
“Influencer marketing” has become much more than a buzzword — it’s an entire world of tools, methods, conferences and major brand players. Brands large and small are incorporating influencer content into their marketing strategy. A recent survey found that a whopping 85 % of marketers are planning to execute at least one influencer marketing campaign […]
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