Pressboard’s Complete Guide to the U.S. Digital Publisher Landscape
In an ever-changing digital landscape, understanding who owns what and who works for whom is critical for both planners and publishers alike. That’s why Pressboard has designed a tool to help industry professionals navigate the abundance of publications and media groups: the Pressboard Digital Publisher Landscape. The Pressboard Digital Publisher Landscape is a comprehensive infographic […]Read Post
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” When preparing your next great branded content campaign, it’s easy to return to the tried-and-true partners you’ve worked with for years. However, the ecosystem of digital media […]
On the surface, Shinola‘s story is about place: the place of Detroit, Michigan. But if you speak with the company’s employees, you’ll find that it’s actually a story about people. This includes the people that work there, the customers they invite into their home like family and the story of people all around the world […]
As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention brands strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands out from similar pieces and it’s something you’re proud to show off. For the team at Trunk Club, ensuring that what they create is personal and unique doesn’t just shape […]
As Canada’s legalization deadline for recreational cannabis draws closer, it seems new cannabis brands and campaigns are popping up every other day. There’s been plenty of speculation around what this means for consumers as well as advertisers in the hazy landscape of cannabis marketing. But David Bigioni, Chief Commercial Officer at Canopy Growth, sees this […]
Few industries are subject to the same level of scrutiny that customers bring to buying a new car. After all, this is no casual purchase. Instead, the process of buying a vehicle is long and complex, filled with weeks’ and sometimes months’ worth of research. Factors influencing customer behavior range from safety certificates to style, […]
Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams about, but those in the marketing biz know that this industry is at the forefront of the e-commerce space. Today, working for an online mattress company means you’re […]
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