2017 Branded Content Benchmarks Report (Infographic)
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]Read Post
TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was originally published in our magazine – The Science of Storytelling Issue 3: Financial Services) A famous proverb says that if you want to go fast, go alone. If you want to go far, go together. It’s […]
The conversation surrounding the blockchain and Bitcoin has exploded in recent months. Thanks to Bitcoin’s record-breaking rise in 2017, more people than ever are intrigued by the world of cryptocurrencies. But the technology that’s set to revolutionize the business and financial industries still lurks just outside of the mainstream, seen largely as intangible and confusing […]
Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your stable corporate career to document your experience as a young person trying to thrive in the big city. And on top of all that, you’re living in a space no larger […]
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Focus Features’ Social Media Director, Lauren Jacob, we chat about what makes influencer marketing so exciting and learn what makes a campaign truly great. The following interview contains excerpts from an updated version of The Epic Guide To Content Marketing – over 50 […]
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Kin Community Canada’s Director of Integrated Marketing, Ashley Riske, we chat about the real costs of influencer marketing and go behind the scenes of an incredibly successful campaign. The following interview contains excerpts from an updated version of The […]
The head of brand partnerships at ATTN: shares expertise from creating some of the internet’s most shared branded videos. All content creators know that publishing great work is oncly half the battle. The real challenge is getting people to consume and share your content with their networks. Taryn Crouthers and her team at ATTN: are experts when it […]
It’s almost impossible to make branded videos go viral. At Complex, it’s an artform. The site has the mission of “Making Culture Pop!” and most of its content features celebrity news, buyers’ guides and interviews with pop culture notables. What differentiates it from similar publications, however, is the unbridled creativity that shapes its articles and videos. One of […]
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