A great piece of custom content is a lot like a well-fitting suit. It’s tailored to fit your needs and address your problems, it stands out from similar pieces and it’s something you’re proud to show off. For the team at Trunk Club, ensuring that what they create is personal and unique doesn’t just shape […]
As Canada’s legalization deadline for recreational cannabis draws closer, it seems new cannabis brands and campaigns are popping up every other day. There’s been plenty of speculation around what this means for consumers as well as advertisers in the hazy landscape of cannabis marketing. But David Bigioni, Chief Commercial Officer at Canopy Growth, sees this […]
Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams about, but those in the marketing biz know that this industry is at the forefront of the e-commerce space. Today, working for an online mattress company means you’re […]
How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who are using content to drive the iconic American manufacturer to the top of the industry. Brand recognition isn’t a problem for Cadillac: after all, just about everyone recognizes the company’s name as […]
TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was originally published in our magazine – The Science of Storytelling Issue 3: Financial Services) A famous proverb says that if you want to go fast, go alone. If you want to go far, go together. It’s […]
The conversation surrounding the blockchain and Bitcoin has exploded in recent months. Thanks to Bitcoin’s record-breaking rise in 2017, more people than ever are intrigued by the world of cryptocurrencies. But the technology that’s set to revolutionize the business and financial industries still lurks just outside of the mainstream, seen largely as intangible and confusing […]
Presented by InfluenceTHIS What’s a millennial to do in 700 sq ft? These two brands have the answer. Imagine this: you’ve given up your stable corporate career to document your experience as a young person trying to thrive in the big city. And on top of all that, you’re living in a space no larger […]
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
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