Pressboard’s Complete Guide to the U.S. Digital Publisher Landscape
In an ever-changing digital landscape, understanding who owns what and who works for whom is critical for both planners and publishers alike. That’s why Pressboard has designed a tool to help industry professionals navigate the abundance of publications and media groups: the Pressboard Digital Publisher Landscape. The Pressboard Digital Publisher Landscape is a comprehensive infographic […]Read Post
Earning positive press coverage for your business can be a total game changer. When done right, a publicity stunt can cause a huge spike in popularity for your brand. But making a grab for attention has its risks. Just look at the pushback Keystone Light received for promising a year’s worth of rent (and seriously […]
The written word is timeless, but content marketing has come a long way since John Deere’s 1895 advertorials. Brands are now competing with cat memes and a constant stream of disappearing Snapchat stories for the attention of their audiences. To stay relevant, a comprehensive content strategy must include diverse types of media, stretching well beyond the traditional article format. Branded content takes many […]
If given the real-world choice between having a shouting match in the town square or having a private conversation in a living room, it’s safe to say that most people would choose the living room. The opposite is true of social media users — or at least it used to be. When Facebook became available […]
Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its sales arm, especially with the advent of products like branded content and advertorials. At some publications, that division is an iron gate; at others, it’s a fine line. In a recent survey of individuals in […]
Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most well-known sayings of the modern era: “In the future, everyone will be famous for 15 minutes.” We’re now living in that future Warhol described, a time in which anyone can become […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
Branded content has become way more than a buzzword. This form of advertising has transformed since the early days of advertorial, with more publishers and advertisers investing in it than ever before. Even the biggest names in the business have overhauled their teams to make it an essential part of their digital ad sales. And […]
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content is any content that gains popularity through social sharing. This can be anything from visual content, to video how-tos, to informational articles. So, while fainting goats and sports fails are […]
Publishing content online, whether on a blog, social media platform or publisher’s site, can feel a bit like shouting into the abyss. Continually coming up with creative ideas and, more importantly, guaranteeing that those ideas will be seen and valued by your target audience, is arguably the most difficult aspect of content marketing. The good […]
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