Pressboard’s Complete Guide to the U.S. Digital Publisher Landscape
In an ever-changing digital landscape, understanding who owns what and who works for whom is critical for both planners and publishers alike. That’s why Pressboard has designed a tool to help industry professionals navigate the abundance of publications and media groups: the Pressboard Digital Publisher Landscape. The Pressboard Digital Publisher Landscape is a comprehensive infographic […]Read Post
This newly updated infographic highlights the most important branded content benchmarks for marketers. There’s a reason why Pressboard’s unofficial motto is ‘we believe in stories, not ads.’ Whether spoken, written, photographed or filmed, stories are a powerful bonding tool. Storytelling is how we make sense of the world around us — but more importantly, it’s […]
When it’s done right, influencer marketing is a powerhouse public relations move. Over 70% of advertisers are using influencer marketing at their companies, according to a 2018 study, and it’s little wonder why: influencer marketing is a fun new way to engage audiences and refresh your PR strategy. An influencer’s online identity isn’t unlike that […]
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to promote their content. And since paid promotion is more important than ever, it’s crucial that your team is using the best tools available. In a crowded network of content promotion options, two platforms stand out: native ad […]
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content is any content that gains popularity through social sharing. This can be anything from visual content, to video how-tos, to informational articles. So, while fainting goats and sports fails are […]
Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the decline, even the most engaging articles may need a little boost to help you connect with as much of your target audience as possible. From paid social posts to native advertising, there’s no shortage of ways […]
Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content and the publishers who create it. This webinar demonstrates how publishers can deliver better results for their clients — while increasing profitability — by selling their content with guaranteed engagement. More Webinars […]
Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes your heart sink, you’re certainly not alone. Publishers across the globe are fighting the increasingly difficult battle to get their articles in front of the right people – or even just […]
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]
What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption that accompanies it? Is it the adorable image of a puppy or the vibrant color scheme that draws you in? Regardless of what it is that causes you to stop, stare (and click), most of us would be lying if we said we’d […]
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