What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption that accompanies it? Is it the adorable image of a puppy or the vibrant color scheme that draws you in? Regardless of what it is that causes you to stop, stare (and click), most of us would be lying if we said we’d […]
Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s what Digiday wrote earlier this year in response to Facebook’s announcement that it would be changing its newsfeed. Moving forward, the social media platform is prioritizing what friends and family share over […]
This groundbreaking new study sheds light on how consumers actually think and feel when watching branded content. This story starts with one big question: what is going on inside a consumer’s brain when they engage with branded content? We all know by now that branded content works. At Pressboard, our platform collects thousands of data […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of sponsored content, we finally […]
This newly updated report highlights the most important branded content benchmarks for marketers. At Pressboard, we believe that content is the most powerful way for brands to communicate with consumers. That’s why we built a platform that makes it easy for brands to collaborate with hundreds of media publishers to create and measure branded content —instead of ads. […]
They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a little luck now and then, we prefer to have branded content down to a science — well, as nearly as possible. Since starting the company almost three years ago, we’ve worked with over […]
A visual guide to understanding how platforms like Facebook, Snapchat, YouTube and Instagram count video views. If you’ve been paying attention on social media lately, you’ll notice that platforms that were once primarily text- and photo-based, like Facebook, Instagram and Twitter, are quickly being overtaken by video content. In fact, the Cisco Visual Networking Index predicts […]
Google is great at a ton of things, from search to self-driving cars. When it comes to measuring content however, Google Analytics (GA) falls surprisingly short. While GA provides a metric called Time on Page, it’s not exactly as it sounds. The problem with Time on Page is that it is unable to measure “bounces”. […]
It’s not often that you have the opportunity to improve upon Google. In the advertising world, Google is the default for almost everything; search, display, video, ad serving, analytics. The products you know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason, they’re damn good. But sometimes damn good isn’t good enough, as we’ve […]
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