The Publisher’s Ultimate Guide to Winning Content RFPs
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]Read Post
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content is any content that gains popularity through social sharing. This can be anything from visual content, to video how-tos, to informational articles. So, while fainting goats and sports fails are […]
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to promote their content. And since paid promotion is more important than ever, it’s crucial that your team is using the best tools available. In a crowded network of content promotion options, two platforms stand out: native ad […]
Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the decline, even the most engaging articles may need a little boost to help you connect with as much of your target audience as possible. From paid social posts to native advertising, there’s no shortage of ways […]
Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content and the publishers who create it. This webinar demonstrates how publishers can deliver better results for their clients — while increasing profitability — by selling their content with guaranteed engagement. More Webinars […]
Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes your heart sink, you’re certainly not alone. Publishers across the globe are fighting the increasingly difficult battle to get their articles in front of the right people – or even just […]
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]
What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption that accompanies it? Is it the adorable image of a puppy or the vibrant color scheme that draws you in? Regardless of what it is that causes you to stop, stare (and click), most of us would be lying if we said we’d […]
Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s what Digiday wrote earlier this year in response to Facebook’s announcement that it would be changing its newsfeed. Moving forward, the social media platform is prioritizing what friends and family share over […]
This groundbreaking new study sheds light on how consumers actually think and feel when watching branded content. This story starts with one big question: what is going on inside a consumer’s brain when they engage with branded content? We all know by now that branded content works. At Pressboard, our platform collects thousands of data […]
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