How to Sell Content on a Cost Per Read Model
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]Read Post
Of the millions pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes your heart sink, you’re certainly not alone. Publishers across the globe are fighting the increasingly difficult battle to get their articles in front of the right people – or even just real […]
Oh, Zuckerberg. Things have never looked worse for the social media mogul or his company. Public faith in Facebook has dropped by 66% in the wake of scandals like Cambridge Analytica, not to mention that controversial testimony in front of U.S. Congress. From a publishing perspective, it’s hard not to feel disenchanted with what was […]
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
Get your Weekly Content Marketing Fix
Sign up to receive tips on storytelling and much more.
We promise to respect your inbox.