Pressboard’s Complete Guide to the U.S. Digital Publisher Landscape
In an ever-changing digital landscape, understanding who owns what and who works for whom is critical for both planners and publishers alike. That’s why Pressboard has designed a tool to help industry professionals navigate the abundance of publications and media groups: the Pressboard Digital Publisher Landscape. The Pressboard Digital Publisher Landscape is a comprehensive infographic […]Read Post
We’re living in the age of “banner blindness,” where internet users are either subconsciously or consciously (read: grumpily) ignoring display ads. This means that of the small number of readers that are seeing these ads, a truly dismal percentage — 0.05%, to be exact — are clicking on them. But this wasn’t always the case. […]
Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the decline, even the most engaging articles may need a little boost to help you connect with as much of your target audience as possible. From paid social posts to native advertising, there’s no shortage of ways […]
More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest survey on the state of branded content in 2019. And yet, those same publishers say that winning branded content business from advertisers is the largest hurdle they’re facing this year. In a survey of 20 […]
Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes your heart sink, you’re certainly not alone. Publishers across the globe are fighting the increasingly difficult battle to get their articles in front of the right people – or even just […]
Oh, Zuckerberg. Things have never looked worse for the social media mogul or his company. Public faith in Facebook has dropped by 66% in the wake of scandals like Cambridge Analytica, not to mention that controversial testimony in front of U.S. Congress. From a publishing perspective, it’s hard not to feel disenchanted with what was […]
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
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