The Publisher’s Ultimate Guide to Winning Content RFPs
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]Read Post
Becoming a parent is filled with exciting firsts: the first time you hold your baby, the first time she smiles at you and the first time she sleeps through the night. But this new chapter can also leave you wrestling with questions like: since when are there so many sharp edges in my house? When […]
A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is especially true in a city like New York, where the dining and take-out options are seemingly endless and the temptation to take the culinary easy way out is […]
The old adage says, “beauty is in the eye of the beholder” — but what if that eye has been conditioned to see a very narrow standard of beauty? There are a number of factors that inform an individual’s idea of physical beauty. If you live in an area of the world that has access […]
Storytelling is as old as humanity itself. It’s something we’ve always done as a means of connecting with one another, and for many, telling our unique histories can be a cathartic exercise. Today, sharing stories with friends and family, writing our thoughts in journals and publishing works are still popular methods of disseminating our experiences […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest survey on the state of branded content in 2019. And yet, those same publishers say that winning branded content business from advertisers is the largest hurdle they’re facing this year. In a survey of 20 […]
“The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded Content Production and Content Strategy at Bleacher Report. Mason’s quote is a nod to the fact that professional athletes have become some of popular culture’s biggest influencers. Though celebrities have always been influential […]
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]
The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of crafting high-quality content even more challenging. So how does a branded campaign cut through all the noise? The same way that a credible news piece would. “We really bring that journalistic approach to […]
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