As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention for brands to be mentioned strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of […]
Catríona Hughes is a content writer at Daily Hive. The ways in which people are influenced by brands are constantly changing, but one thing is certain: consumers want answers. How will your product or service add value to their life? Are you asking them for a long-term investment in real estate, or suggesting they buy […]
Companies can’t get away with avoiding inclusivity anymore. The tide is shifting towards more inclusion of marginalized and otherwise underrepresented voices, and companies are beginning to recognize that including everyone — regardless of race, class, gender, sexual orientation, nationality or other differences — is not only good for the world, but good for business, too. […]
Picture yourself reading a book. How do you go about it? Do you make yourself a cup of tea first, or arrange yourself just so in your favorite chair? Or perhaps you’re the type who prefers to read on the go, sneaking in a few moments of quality page time on the bus or train? […]
This newly updated infographic highlights the most important branded content benchmarks for marketers.
If you’ve been on any social media site in the past three years for more than 10 seconds, you’ve probably noticed a very apparent trend taking over your feed. Easily consumable video content like tutorials, recipes and lists dominate the branded content scene. These videos can get great metrics when done well, but think about […]
On November 27th, the 180,000 Instagram followers of @DailyHiveVancouver noticed something strange. The massively popular Instagram account for the local media publisher had been wiped clear of all content. Fans reacted immediately. Calls and emails flooded in. Many worried that the account had been hacked or that the popular feed, known for its stunning Vancouver-centric […]
When brainstorming content ideas, most advertisers start at the same place: the marketing strategy. Marketing strategies have common components, such as goals, themes and taglines that the advertiser wants to promote over the next year or quarter. It can be a real challenge, however, to take these assets — which are often designed by and […]
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