How to Sell Content on a Cost Per Read Model
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content. Simply getting a one-second impression on an article is not enough to generate a meaningful connection with the […]Read Post
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]
The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of crafting high-quality content even more challenging. So how does a branded campaign cut through all the noise? The same way that a credible news piece would. “We really bring that journalistic approach to […]
Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of privileged New Yorkers took a very memorable subway ride — back through time. Beginning their journey with an after-hours visit to the New York Transit Museum, a select group of Chase Sapphire cardmembers […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers. Branded content partnerships are unique in that they allow both parties to look at a topic through a new lens; and with 86% of brands now employing content marketing, it seems everyone […]
First-of-its-kind data analysis of sponsored content shows that it’s better to mention for brands to be mentioned strategically rather than repeatedly. It’s a question that brands and publishers have pondered for a long time: how and when should a brand be integrated into sponsored content? Thanks to a new study of over 300 pieces of […]
Catríona Hughes is a content writer at Daily Hive. The ways in which people are influenced by brands are constantly changing, but one thing is certain: consumers want answers. How will your product or service add value to their life? Are you asking them for a long-term investment in real estate, or suggesting they buy […]
Companies can’t get away with avoiding inclusivity anymore. The tide is shifting towards more inclusion of marginalized and otherwise underrepresented voices, and companies are beginning to recognize that including everyone — regardless of race, class, gender, sexual orientation, nationality or other differences — is not only good for the world, but good for business, too. […]
Picture yourself reading a book. How do you go about it? Do you make yourself a cup of tea first, or arrange yourself just so in your favorite chair? Or perhaps you’re the type who prefers to read on the go, sneaking in a few moments of quality page time on the bus or train? […]
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