When brainstorming content ideas, most advertisers start at the same place: the marketing strategy. Marketing strategies have common components, such as goals, themes and taglines that the advertiser wants to promote over the next year or quarter. It can be a real challenge, however, to take these assets — which are often designed by and […]
We’re in something of a podcast golden age right now. Whether you’re into the secret history of Hollywood or the (slightly weirder) secret history of Internet rabbit holes, there really is something for everyone. There are even podcasts tailored to specific professions, including medicine, economics and of course, marketing. As of 2017, 44% of the […]
What do Apple and Aaron Sorkin have in common? Alliteration aside, they’re both in the business of telling great stories. Today, the lines between storytellers and marketers are more blurred than ever. Many of the best branded content initiatives, like Nike’s “Breaking2” or Square’s “Yassin Falafel“, feel like feature films: they have characters to root […]
Brands are in a constant battle to gain and hold the attention of their audiences, bending over backwards to craft content that’s compelling and unique. And recently they’ve been handed another challenge to juggle: their reputation. Distrust of the media and advertising is on the rise, meaning that there’s never been a more difficult time […]
This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each. Packed with real case studies and data-driven insights, you’ll leave this session with a deeper understanding of storytelling methods and will be inspired to try them out for your brand. More Webinars from Pressboard
Tourism, and hospitality brands have some of the richest fodder for travel content, with entire cities full of stories to discover and share. But once you’ve ranked the best restaurants and offered up your recommendations for evening activities, it can sometimes be a struggle to come up with new and differentiated ways to tell your […]
Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and publishers are now firmly in the era of content marketing. But perhaps the most overlooked layer of a content marketing strategy is the most critical of them all — the negotiation of the contract itself. […]
This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it […]
As part of our Ask the Experts series, we’re learning from the world’s leaders in influencer marketing and sharing their advice. In this interview with Focus Features’ Social Media Director, Lauren Jacob, we chat about what makes influencer marketing so exciting and learn what makes a campaign truly great. The following interview contains excerpts from an updated version of The Epic Guide To Content Marketing – over 50 […]
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