Magic in a Glass: Food & Wine + Heritage is Great - United Kingdom

What do you do when you can’t travel to Scotland? You bring Scotland to you in the form of that amber Magic in a Glass, single malt Scotch Whisky. In a series of five hosted videos plus one intriguing feature article, the Foundry—in partnership with DEFRA and the Scotch Whisky Association—encouraged consideration for single malt Scotch and (eventual) travel to Scotland. In the article, we united the key themes of quality, diversity, inclusivity, and heritage under the banner of sustainability, while extolling the virtues and differentiators of Scotland’s five great whisky regions. The videos then broke out those big ideas into individual stories. All content lives inside a custom microsite on foodandwine.com, providing a full-circle experience: once someone reads the feature and decides they want to learn more about the magic of single malt, they need only to look to the videos to discover even more, and vice versa.

Details:

Publisher:

Food & Wine

Industry:

Food & Drink

Topic:

Food & Drink

Details:

Publisher:

Food & Wine

Industry:

Food & Drink

Topic:

Food & Drink
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