Jerrid Grimm

Grew up wanting Angela Bower's job from Who's the Boss. Huge crush on cool ad ideas, the Edmonton Oilers and bridges. Co-founder of @pressboard

The Top 100 Branded Content Partnerships of 2020
Jerrid Grimm
December 16, 2020

2020 was a weird year. The stories told by brands and publishers follow the rise of a pandemic, the challenges of a hard hit economy and the social..

Pressboard Branded Content Benchmarks Report (Q3 2020)
Jerrid Grimm
November 6, 2020

This report was compiled using data from Pressboard Studio between July 1, 2020 and September 30, 2020.  We first started compiling..

The Complete Guide to Branded Content
Jerrid Grimm
August 25, 2020

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert,..

Pressboard is now a remote-first company
Jerrid Grimm
May 27, 2020

We’ve always given our employees the flexibility to work from home. We’ve learned that highly productive people can work from anywhere,..

Sneak Peek of Season 2 of The Science of Storytelling Podcast
Jerrid Grimm
March 5, 2020

Welcome to the Science of Storytelling, the podcast that explores brands, publishers, and the people behind the stories. Here’s a..

2019 Branded Content Benchmarks Report (Infographic)
Jerrid Grimm
November 13, 2019

  This newly updated infographic highlights the most important branded content benchmarks for marketers.  There’s a reason why Pressboard’s..

So the Media Covered Your Brand’s Story — Now What?
Jerrid Grimm
June 6, 2019

Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most..

This Company is Fighting to Get Under Your Sheets
Jerrid Grimm
September 25, 2018

Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams..

“Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer
Jerrid Grimm
September 2, 2018

How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who..