--- title: The Media Buyer’s Guide to Branded Content [eBook] – Pressboard description: by This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! Media buying is no image: https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/StockSnap_DWLWL9USBG-1440x925.jpg --- ![](https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/StockSnap_DWLWL9USBG-1440x925.jpg) ![Shawn Ragell](https://www.pressboardmedia.com/hs-fs/hubfs/Staff%20images/_DSC0478.jpg?width=68&height=68&name=_DSC0478.jpg) by [Shawn Ragell](https://www.pressboardmedia.com/magazine/author/shawn-ragell) [June 21, 2017](https://www.pressboardmedia.com/magazine/author/shawn-ragell) # The Media Buyer’s Guide to Branded Content [eBook] ![](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/eeec77da890cd76455aac674d61f9d54-Jul-23-2020-04-04-07-66-PM.jpeg?width=68&height=68&name=eeec77da890cd76455aac674d61f9d54-Jul-23-2020-04-04-07-66-PM.jpeg) by   *This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! If you enjoy this guide you may also want to check out our [Complete Guide to Branded Content](https://www.pressboardmedia.com/magazine/complete-guide-to-branded-content)* Media buying is not a simple job. With the growing amount of new advertising and media products being introduced into the marketing mix and the increasing pressure to continually deliver more value to clients, it can be difficult to stay on top of everything. Branded content is one of those newer media products that is seeing a massive surge in popularity among advertising agencies and their clients – but like any new industry, it can be a bit like the Wild West out there. That’s why we created this complete guide to branded content with media buyers in mind. From ideation to execution, the information and insights within this guide will help you navigate every step of a branded content campaign and allow you to provide the most value to your clients. No single expert has all of the answers, so we sought advice from industry leaders at OMD, Mindshare, BBC, The Wall Street Journal and many more!  We created this guide to combine the wisdom of the greatest content minds and turn those insights into actionable advice that media buyers can all apply to their own portfolios of advertisers. You can sample *The Media Buyer’s Guide to Branded Content* in the Slideshare below or download the full copy [here](http://unbouncepages.com/media-buyers-guide/). We can’t wait to see the stories that you’ll tell!     -   -   [Studios](https://www.pressboardmedia.com/magazine/tag/studios) [Revenue](https://www.pressboardmedia.com/magazine/tag/revenue) **The Top 100 Branded Content Campaigns of 2019** ![Justin Walls](https://www.pressboardmedia.com/hubfs/Justin%20Walls.jfif) December 19, 2019 by [Justin Walls](https://www.pressboardmedia.com/magazine/the-top-100-branded-content-campaigns-of-2019) by At Pressboard, we’re invested in growing the sponsored content industry, whether that involves [data measurement](https://manage.studiostack.com), [branded content guides](https://www.pressboardmedia.com/magazine/complete-guide-to-branded-content) or.. **A Step-By-Step Guide to Earning Press Coverage for your Brand** October 15, 2019 by [Melissa Roach](https://www.pressboardmedia.com/magazine/a-step-by-step-guide-to-earning-press-coverage-for-your-brand) by Media coverage can do wonders to raise the profile of a brand. For businesses with a limited marketing budget, directing your efforts.. **The Top 10 Branded Content Partnerships of 2016** ![Shawn Ragell](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0478.jpg) December 21, 2016 by [Shawn Ragell](https://www.pressboardmedia.com/magazine/best-branded-content-partnerships-2016) by 10 of this year’s most successful content campaigns from Canadian brands and publishers *(Editorial note: This post was originally..* [Load More](https://www.pressboardmedia.com/magazine) ### Get your Content Marketing Fix Sign up to receive tips on storytelling and much more. We promise to respect your inbox.