--- title: Pressboard Branded Content Benchmarks Report - 2022 description: How are your stories performing? This 2022 Branded Content Benchmark Report provides a top-level view of the metrics that matter for branded content. image: https://www.pressboardmedia.com/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx.png --- ![](https://www.pressboardmedia.com/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx.png) ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) [November 02, 2022](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) # Pressboard Branded Content Benchmarks Report - 2022 ![](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-04-05-12-45-PM.jpeg?width=68&height=68&name=3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-04-05-12-45-PM.jpeg) by *This report was compiled using data from Pressboard Studio between January and December, 2022.*  Pressboard Studio is leveraged by the largest publishers and brands in the world. From January to December 2022, we analyzed over 11,744 pieces of branded content from 465 publications, read by more than 100 Million people. We've compiled the results for you in this 2022 Pressboard Branded Content Benchmarks Report.  How do your stories measure up? Want to compare your own content to the industry? Get a demo of Pressboard Studio and see if your stories measure up. [Book a 30 Minute Demo right now](https://www.pressboardmedia.com/meetings/trisha-stefani/30-minute-pressboard-demo) ![Pressboard Benchmarks - 2022 .pptx](https://www.pressboardmedia.com/hs-fs/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx.png?width=750&height=563&name=Pressboard%20Benchmarks%20-%202022%20.pptx.png) ![Pressboard Benchmarks - 2022 .pptx (2)](https://www.pressboardmedia.com/hs-fs/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx%20(2).png?width=750&height=563&name=Pressboard%20Benchmarks%20-%202022%20.pptx%20(2).png) ![Pressboard Benchmarks - 2022 .pptx (4)](https://www.pressboardmedia.com/hs-fs/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx%20(4).png?width=750&height=563&name=Pressboard%20Benchmarks%20-%202022%20.pptx%20(4).png) ![Pressboard Benchmarks - 2022 .pptx (5)](https://www.pressboardmedia.com/hs-fs/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx%20(5).png?width=750&height=563&name=Pressboard%20Benchmarks%20-%202022%20.pptx%20(5).png)   ![Pressboard Benchmarks - 2022 .pptx (6)](https://www.pressboardmedia.com/hs-fs/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx%20(6).png?width=750&height=563&name=Pressboard%20Benchmarks%20-%202022%20.pptx%20(6).png)   ![Pressboard Benchmarks - 2022 .pptx (7)](https://www.pressboardmedia.com/hs-fs/hubfs/Pressboard%20Benchmarks%20-%202022%20.pptx%20(7).png?width=750&height=563&name=Pressboard%20Benchmarks%20-%202022%20.pptx%20(7).png)   **Download the full report:**   Pressboard Studio is the industry-leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier [to create and measure branded content](https://www.pressboardmedia.com/magazine/complete-guide-to-branded-content). We’ve worked with over 350 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs. For more information on Pressboard Studio please [contact us](https://www.pressboardmedia.com/contact-us) [Data](https://www.pressboardmedia.com/magazine/tag/data) [publishers](https://www.pressboardmedia.com/magazine/tag/publishers) [Benchmarks Report](https://www.pressboardmedia.com/magazine/tag/benchmarks-report) [benchmarks](https://www.pressboardmedia.com/magazine/tag/benchmarks) [Branded Content Benchmarks](https://www.pressboardmedia.com/magazine/tag/branded-content-benchmarks) **Pressboard Branded Content Benchmarks Report - 2020** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) February 18, 2021 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2020) by *This report was compiled using data from Pressboard Studio between Jan 1 and Dec 31, 2020.*  At Pressboard we kept hearing the same question.. **Pressboard Branded Content Benchmarks Report - 2021** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) March 29, 2022 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2021) by *This report was compiled using data from Pressboard Studio between Jan 1 and Dec 31, 2021.*  While 2020 was a year of ups and downs. 2021 in.. **Pressboard Branded Content Benchmarks Report - Midyear 2021** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) August 7, 2021 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-mid-2021) by *This report was compiled using data from Pressboard Studio between Jan 1 and Jun 30, 2021.*  While 2020 was a year of ups and downs. 2021 in.. 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