--- title: Pressboard Branded Content Benchmarks Report 2023 description: How are your stories performing? This 2023 Branded Content Benchmark Report provides a top-level view of the metrics that matter for branded content. image: https://www.pressboardmedia.com/hubfs/Cover2jpg%20-%20Pressboard%20Benchmarks%20-%202023%20%28full%20year%29.pptx%20%281%29%201.png --- ![Pressboard Branded Content Benchmark Report 2023](https://www.pressboardmedia.com/hubfs/Cover2jpg%20-%20Pressboard%20Benchmarks%20-%202023%20%28full%20year%29.pptx%20%281%29%201.png) ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) [March 07, 2024](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) # Pressboard Branded Content Benchmarks Report 2023 ![](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-04-05-12-45-PM.jpeg?width=68&height=68&name=3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-04-05-12-45-PM.jpeg) by *This report was compiled using data from Pressboard Studio for content published between January and December 2023.*  Pressboard Studio is leveraged by the largest publishers and brands in the world. In 2023 alone, we analyzed over 18,000 pieces of branded content from 815 publications, read by more than 100 Million people. We've compiled the results for you in this 2023 Pressboard Branded Content Benchmarks Report.  How do your stories measure up? Want to compare your own content to the industry? Get a demo of Pressboard Studio and see if your stories measure up. [Book a 30 Minute Demo right now](https://get.impact.com/pressboard-contact-us/?hsLang=en) ![Cover2jpg - Pressboard Benchmarks - 2023 (full year).pptx (1) 1](https://www.pressboardmedia.com/hs-fs/hubfs/Cover2jpg%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%201.png?width=750&height=563&name=Cover2jpg%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%201.png) #### Never Boring The Pressboard team has compiled benchmark data on the branded content industry for nearly a decade. Over that time we’ve seen formats evolve, distribution strategies adapt, and performance metrics expand as publishers use data and measurement to bring stories to audiences in new and exciting ways. Branded content has become the primary revenue source for many publishers across the globe. Despite economic headwinds, branded content campaigns measured through Pressboard increased by more than 50% in 2023 compared to 2022. This historic was growth driven by a wave of new publishers adopting Pressboard to streamline their reporting, and existing publishers scaling their operations to meet advertiser demand. 2024 will bring continued growth and efficiency to the industry as early developments in AI enhance everything from content creation to distribution to measurement. As much as everything changes, one thing will always hold true. A great story, told by a trusted source, enjoyed by a loyal audience will never go out of style.  I hope that you find these benchmarks helpful, we can't wait to see and hear the stories you will tell. Jerrid Grimm Co-Founder, Pressboard by impact.com  ![Activity2 - Pressboard Benchmarks - 2023 (full year).pptx (1) 3](https://www.pressboardmedia.com/hs-fs/hubfs/Activity2%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%203.png?width=750&height=563&name=Activity2%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%203.png) ![Article Performance 4 - Pressboard Benchmarks - 2023 (full year).pptx (1) 4](https://www.pressboardmedia.com/hs-fs/hubfs/Article%20Performance%204%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%204.png?width=750&height=564&name=Article%20Performance%204%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%204.png) #### Most Read Articles - ##### [Retirement Ready: The New York Times + TIAA](https://www.nytimes.com/paidpost/tiaa/on-the-right-track-retirement-ready.html) - ##### [The Trend Lab: Bustle Digital Group + Marshalls](https://www.bustle.com/style/three-elevated-workout-styles-to-shop-now-at-marshalls) - ##### [From Hong Kong to the World: CNBC + Brand Hong Kong](https://www.cnbc.com/advertorial/from-hongkong-to-the-world/) - ##### [Experience Big Wonder in Texas: Atlas Obscura + Let's Texas](https://www.atlasobscura.com/itineraries/7-places-to-experience-big-wonder-in-texas) - ##### [Chome Browser Cloud Management: Business Insider + Chrome Enterprise](https://www.businessinsider.com/sc/how-cloud-based-browser-management-can-improve-your-it-strategy)   ![Conversion 3 - Pressboard Benchmarks - 2023 (full year)](https://www.pressboardmedia.com/hs-fs/hubfs/Conversion%203%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).png?width=750&height=559&name=Conversion%203%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).png)   #### Highest Converting Articles - ##### [AI The Opportunity of a Lifetime: CNBC + IBM](https://www.cnbc.com/advertorial/2023/05/04/ai-the-opportunity-of-a-lifetime.html) - ##### [6 Fresh, Affordable Twists on Fall Favorites: USA Today + ALDI](https://www.usatoday.com/interactives/sponsor-story/aldi/flavorful-twists-on-classic-fall-recipes/) - ##### [Dine With Star Chef Laurent Dagenais: Narcity + Campo Vieja](https://www.narcity.com/win-montreal-trip-laurent-dagenais) - ##### [Perfect Gathering Spot: Times Colonist + Bray's](https://www.timescolonist.com/sponsored/new-victoria-tapas-restaurant-is-the-perfect-gathering-spot-for-patio-and-late-night-dining-downtown-7155756) - ##### [Hottest Toys for Kids: Bustle Digital Group + Walmart](https://www.bustle.com/shopping/the-hottest-toys-to-buy-the-kids-in-your-life-this-holiday-season)   ![Social 4 - Pressboard Benchmarks - 2023 (full year)](https://www.pressboardmedia.com/hs-fs/hubfs/Social%204%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).png?width=750&height=565&name=Social%204%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).png)   #### Top Performing Social Posts - ##### [PGA Tour + Rolex](https://www.facebook.com/PGATour/posts/756471559844737) - ##### [The Players' Tribune + National Guard](https://www.facebook.com/theplayerstribune/posts/2389633527881456) - ##### [Atlas Obscura + Visit Maine](https://www.facebook.com/atlasobscura/posts/1561514121332490) - ##### [Scary Mommy + Microsoft 365](https://www.facebook.com/thescarymommy/posts/1334979333774722) - ##### [Weddingbells + Amazon](https://www.facebook.com/WeddingbellsMag/posts/1415921779206906)   ![Video 3b - Pressboard Benchmarks - 2023 (full year).pptx (1) 7](https://www.pressboardmedia.com/hs-fs/hubfs/Video%203b%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%207.png?width=750&height=567&name=Video%203b%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%207.png)   #### Top Performing YouTube Videos - ##### [How This Former Corporate Worker Turned Influencer Inspires Other Women to Live Boldly: Insider + Ford](https://www.youtube.com/watch?v=O2tjF9xO6JM) - ##### [On The Road With Carlita: Nylon + Toyota](https://www.youtube.com/watch?v=kAFzbzxsXKU) - ##### [How to manage your child's hair on knotty days: Babycentre + Johnson & Johnson](https://www.youtube.com/watch?v=vk4PEDxgviw) - ##### [Today's Wesco: WSJ + Infosys](https://www.youtube.com/watch?v=sq-42I2OsZo) - ##### [Leading the Way for Female Running Coaches: Outside + Under Armour](https://youtu.be/qdLFL9maLHM?si=qYJ6f0ZtZmi6Z8Vc)   ![Traffic 3 - Pressboard Benchmarks - 2023 (full year).pptx (1) 8](https://www.pressboardmedia.com/hs-fs/hubfs/Traffic%203%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%208.png?width=1492&height=1120&name=Traffic%203%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year).pptx%20(1)%208.png) [![Demo Request 3 - Pressboard Benchmarks - 2023 (full year)-1](https://www.pressboardmedia.com/hs-fs/hubfs/Demo%20Request%203%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year)-1.png?width=750&height=567&name=Demo%20Request%203%20-%20Pressboard%20Benchmarks%20-%202023%20(full%20year)-1.png)](https://get.impact.com/pressboard-contact-us/?hsLang=en)   **Download the full report:**   Pressboard Studio is the industry-leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier [to create and measure branded content](https://www.pressboardmedia.com/magazine/complete-guide-to-branded-content). We’ve worked with over 800 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs. For more information on Pressboard Studio please [contact us.](https://www.pressboardmedia.com/contact-us) [Data](https://www.pressboardmedia.com/magazine/tag/data) [publishers](https://www.pressboardmedia.com/magazine/tag/publishers) [Benchmarks Report](https://www.pressboardmedia.com/magazine/tag/benchmarks-report) [benchmarks](https://www.pressboardmedia.com/magazine/tag/benchmarks) [Branded Content Benchmarks](https://www.pressboardmedia.com/magazine/tag/branded-content-benchmarks) **Pressboard Branded Content Benchmarks Report 2024** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) April 16, 2025 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2024) by *This report was compiled using data from Pressboard Studio for content published between January and December 2024.*  Pressboard Studio is.. **Pressboard Branded Content Benchmarks Report - 2020** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) February 18, 2021 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2020) by *This report was compiled using data from Pressboard Studio between Jan 1 and Dec 31, 2020.*  At Pressboard we kept hearing the same question.. **Pressboard Branded Content Benchmarks Report - 2021** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) March 29, 2022 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2021) by *This report was compiled using data from Pressboard Studio between Jan 1 and Dec 31, 2021.*  While 2020 was a year of ups and downs. 2021 in.. 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