--- title: Pressboard Branded Content Benchmarks Report 2024 description: How are your stories performing? This 2024 Branded Content Benchmark Report provides a top-level view of the metrics that matter for branded content. --- [Magazine - Pressboard ](https://www.pressboardmedia.com/magazine) # [Pressboard Branded Content Benchmarks Report 2024](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2024) Written by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) | Apr 16, 2025 10:15:03 PM by *This report was compiled using data from Pressboard Studio for content published between January and December 2024.*  Pressboard Studio is leveraged by the largest publishers and brands in the world. In 2024 alone, we analyzed over 22,000 pieces of branded content from 819 publications, read by more than 93 Million people. We've compiled the results for you in this 2024 Pressboard Branded Content Benchmarks Report.  How do your stories measure up? Want to compare your own content to the industry? Get a demo of Pressboard Studio and see if your stories measure up. [Book a 30 Minute Demo right now](https://get.impact.com/pressboard-contact-us/?hsLang=en) #### A Decade of Storytelling Since our founding in 2014, Pressboard has tracked the evolution of branded content, analyzing how publishers adapt to changing formats, shifting distribution strategies, and expanding performance metrics. Year after year, one thing remains clear: branded content continues to be a powerful revenue driver for publishers worldwide. In 2024, it continued its growth trajectory. In fact, branded content campaigns measured through Pressboard grew by 21% compared to 2023. This growth was fueled by an increasing number of publishers leveraging Pressboard’s tools to enhance measurement, optimize performance, and demonstrate ROI to advertisers. As we move into 2025, the branded content space is evolving faster than ever. AI-driven innovations are transforming content creation, audience engagement, and campaign measurement, allowing publishers to scale more efficiently while maintaining authenticity. Advertisers are investing in quality storytelling at record levels, with a renewed focus on first-party data, transparent performance metrics, and premium content experiences. Yet, no matter how much technology reshapes the landscape, one fundamental truth remains: a great story, told by a trusted voice and enjoyed by an engaged audience, will always stand the test of time. Jerrid Grimm Co-Founder, Pressboard by impact.com #### Most Read Articles - ##### [Break Through: The New York Times + Boston Children's](https://www.nytimes.com/paidpost/boston-childrens/breakthrough-season-2.html) - ##### [I Spy: Scary Mommy + Walmart](https://www.scarymommy.com/lifestyle/this-spooky-game-of-i-spy-will-get-you-in-the-halloween-spirit) - ##### [By God's Grace: Hearst + Chris Webber](https://www.chriswebber.com/home/) - ##### [The Risk of Project 2025: USA Today + Future Forward USA Action](https://www.usatoday.com/story/sponsor-story/ffusaa/2024/08/28/how-project-2025-puts-the-planet-at-risk/74902853007/) - ##### [Regenerative Tourism: Business insider + Red Sea Global](https://www.businessinsider.com/sc/how-saudi-arabia-is-leading-the-way-for-regenerative-tourism)     #### Highest Converting Articles - ##### [Festive Recipes: TODAY + ALDI](https://www.today.com/paid-content/6-festive-recipes-holiday-entertaining-t298381) - ##### [A Renovation Love Story: Chatelaine + IKEA](https://chatelaine.com/longforms/ikea-kitchen-renovation-love-story/) - ##### [Taylor Swift Giveaway: Narcity + Rogers](https://www.narcity.com/free-tickets-taylor-swift-eras) - ##### [Wanderlust: Vancouver is Awesome + Air Canada](https://www.vancouverisawesome.com/sponsored/air-canada-is-offering-non-stop-flights-to-thailand-that-will-make-you-wanderlust-8112841) - ##### [The Magic of Fall: Outside + Colorado Tourism](https://www.outsideonline.com/health/nutrition/uncover-the-magic-of-fall-in-colorado/)     #### Top Performing Social Posts - ##### [PGA Tour + Rolex](https://www.facebook.com/PGATour/posts/904349418390283) - ##### [The Players' Tribune + Toyota](https://www.facebook.com/theplayerstribune/posts/1014554123368422) - ##### [Gastro Obscura + Visit Denver](https://www.facebook.com/GastroObscura/posts/973753221426992) - ##### [Essence + Bulleit Bourbon](https://www.facebook.com/essence/posts/954245029903113) - ##### [Mannersache + Rinti](https://www.facebook.com/dasbleibtmaennersache/posts/765747342253243)     #### Top Performing YouTube Videos - ##### [The Last Timbit: Narcity + Tim Hortons](https://www.tiktok.com/@narcitytoronto/video/7382977968114633989?utm_campaign=tt4d_open_api&utm_source=7028038093445791745) - ##### [Melted Bugs: Insider + T-Mobile for Business](https://www.youtube.com/watch?v=iEkKwOWZS_E) - ##### [The Home Advantage: The Players' Tribune + Dawn](https://www.tiktok.com/player/v1/7393088640693407018?music_info=1&description=1&autoplay=1&loop=1&utm_campaign=tt4d_open_api&utm_source=7028038093445791745) - ##### [Trail Names: The Inertia + Arrowhead Mountain Spring Water](https://www.facebook.com/reel/485452377232527) - ##### [GRWM Midday Meeting Refresh: Who What Wear + Burt's Bees](https://www.tiktok.com/player/v1/7439849668051471662?music_info=1&description=1&autoplay=1&loop=1&utm_campaign=tt4d_open_api&utm_source=7028038093445791745)     **Download the full report:**   Pressboard Studio is the industry-leading analytics and reporting system for publishers. Our technology is trusted by the world's top media companies and advertisers and analyzes thousands of stories and millions of branded content views each month. Our team’s belief in the power of a well-crafted story is what motivated us in the first place to build a platform that makes it easier [to create and measure branded content](https://www.pressboardmedia.com/magazine/complete-guide-to-branded-content). We’ve worked with over 800 digital publishers across the world, providing us, and now you, with a growing database of information on how branded content performs. For more information on Pressboard Studio please [contact us.](https://www.pressboardmedia.com/contact-us) [View full post](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2024) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jerrid Grimm" }, "dateModified" : "2025-04-16T22:15:03.484Z", "datePublished" : "2025-04-16T22:15:03Z", "headline" : "Pressboard Branded Content Benchmarks Report 2024", "image" : { "@type" : "ImageObject", "height" : 1690, "url" : "https://www.pressboardmedia.com/hubfs/Benchmarks%20Reports/2024%20-%20Benchmark%20Report/Cover%20-%20slide%201.png", "width" : 2258 }, "mainEntityOfPage" : "https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2024", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent30.net/hubfs/7853085/pressboard-logo-blue-1.png", "width" : 175.0 }, "name" : "Magazine Blog" } } ```