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The Complete Guide to Branded Content

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]

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The Top 10 Sponsored Content Campaigns of April
Madison Taylor
April 29, 2019

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

Doing More With Less: How Content Studios Can Scale Production
Madison Taylor
April 26, 2019

We’re living in the age of “banner blindness,” where internet users are either subconsciously or consciously (read: grumpily) ignoring..

Father(ly) Knows Best: Filling the Void in Dad-Centric Content
April 8, 2019

Becoming a parent is filled with exciting firsts: the first time you hold your baby, the first time she smiles at you and the first time..

The City That Never Cooks: How Gothamist Got New Yorkers Back in the Kitchen
March 29, 2019

A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is..

Mic’s Brand Newsroom Challenges Narrow Beauty Standards
March 20, 2019

The old adage says, “beauty is in the eye of the beholder” — but what if that eye has been conditioned to see a very narrow standard of..

Content with a Cause: Wattpad and Ben & Jerry’s Celebrate LGBTQ+ Youth
March 13, 2019

Storytelling is as old as humanity itself. It’s something we’ve always done as a means of connecting with one another, and for many,..

The Top 10 Sponsored Content Campaigns of February
Madison Taylor
March 6, 2019

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

For Publishers, the Biggest Branded Content Challenge Isn’t Scale — It’s Sealing the Deal 
Leah Bjornson
March 5, 2019

More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest..

This Influencer Campaign with Bleacher Report is a Slam Dunk for JCPenney
February 22, 2019

“The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded..