The Epic Guide to Content Marketing

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Content Marketing is one of those vague terms that means nothing, and everything, all at once. In a growing discipline like this, there is no single expert, no “guru” with all of the answers.

So, instead of creating an ebook that shows off everything we know, we compiled a guide that brought together the expertise of more than 20 of the greatest content minds in publishing today and turned it into actionable advice that we can all apply to our own brands, whether you are a marketer, a publisher, a creator or a technologist.

A huge thanks to all those that contributed:

We are super proud of this guide and our small (but scrappy) team for putting it together. We hope that you find it valuable too. You can download it though by going to this link: Epic Guide to Content Marketing.

Here’s an example of what’s inside:

Plus:

• Contently helps you come up with new story ideas
• The Huffington Post shows you what it takes to write a great headline
• The New York Times crafts a great lede, with inspiration from Frank Sinatra
• Refinery 29 gives a picture perfect tip on images
• The Wall Street Journal mixes data with content
• Complex gives your brand some street cred
• WIRED brings your brand into the tech space
• Hearst talks about how to leverage influencers
• Hubspot explains why your website and social are different
• Forbes gets LinkedIn working for you
• Thrillist and Mailchimp change the subject of your e-newsletters
• StackAdapt gives your ads a 10x lift
• Fast Company on how to get Buzzfeed to tweet about you
• Hootsuite gives you the social metrics that matter
• Gawker tells you how to deal with trolls

All this, plus everything you need to know about analyzing the right metrics for success. It’s free so go ahead and download it right now.