--- title: The Epic Guide to Content Marketing – Pressboard description: by Content Marketing is one of those vague terms that means nothing, and everything, all at once. In a growing discipline like this, there is no single exp image: https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/Cover-screenshot-2-1.jpg --- ![](https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/Cover-screenshot-2-1.jpg) ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) [March 16, 2016](https://www.pressboardmedia.com/magazine/author/jerrid-grimm) # The Epic Guide to Content Marketing ![](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-03-55-15-53-PM.jpeg?width=68&height=68&name=3c95cec3f488f6a82975d0b2ed0d225b-Jul-23-2020-03-55-15-53-PM.jpeg) by Content Marketing is one of those vague terms that means nothing, and everything, all at once. In a growing discipline like this, there is no single expert, no “guru” with all of the answers. So, instead of creating an ebook that shows off everything **we** know, we compiled a guide that brought together the expertise of more than 20 of the greatest content minds in publishing today and turned it into actionable advice that we can all apply to our own brands, whether you are a marketer, a publisher, a creator or a technologist. A huge thanks to all those that contributed: [![Our Esteemed Experts](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/Our-Esteemed-Experts-1024x768-2.jpg?width=1024&height=768&name=Our-Esteemed-Experts-1024x768-2.jpg)](https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/Our-Esteemed-Experts-2.jpg) We are super proud of this guide and our small (but scrappy) team for putting it together. We hope that you find it valuable too. You can download it though by going to this link: [Epic Guide to Content Marketing](https://go.pressboardmedia.com/epic-guide/). Here’s an example of what’s inside: [![Choosing the Right Images - Refinery29](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/Choosing-the-Right-Images-1024x767-2.jpg?width=1024&height=767&name=Choosing-the-Right-Images-1024x767-2.jpg)](https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/Choosing-the-Right-Images-2.jpg) Plus: - **Contently** helps you come up with new story ideas - **The Huffington Pos**t shows you what it takes to write a great headline - **The New York Times** crafts a great lede, with inspiration from Frank Sinatra - **Refinery 29** gives a picture perfect tip on images - **The Wall Street Journal** mixes data with content - **Complex** gives your brand some street cred - **WIRED** brings your brand into the tech space - **Hearst** talks about how to leverage influencers - **Hubspot** explains why your website and social are different - **Forbes** gets LinkedIn working for you - **Thrillist** and **Mailchimp** change the subject of your e-newsletters - **StackAdapt** gives your ads a 10x lift - **Fast Company** on how to get **Buzzfeed** to tweet about you - **Hootsuite** gives you the social metrics that matter - **Gawker** tells you how to deal with trolls All this, plus everything you need to know about analyzing the right metrics for success. It’s free so go ahead and [download it right now](https://go.pressboardmedia.com/epic-guide/). [Studios](https://www.pressboardmedia.com/magazine/tag/studios) [insights](https://www.pressboardmedia.com/magazine/tag/insights) **How The New York Times and Frank Sinatra Grab Reader Attention** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) March 16, 2015 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/how-the-new-york-times-grabs-reader-attention) by *This content marketing tip is an excerpt from Pressboard’s **[Epic Guide to Content Marketing](http://get.pressboardmedia.com/epic-guide)**. The 50+ page guide features content advice..* **The Epic Guide to Branded Video** ![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b) October 26, 2016 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/epic-guide-to-branded-video) by Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving.. **The Media Buyer’s Guide to Branded Content [eBook]** ![Shawn Ragell](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0478.jpg) June 21, 2017 by [Shawn Ragell](https://www.pressboardmedia.com/magazine/media-buyers-guide-branded-content-ebook) by *This media buyer’s guide has over 50 pages of free advice on branded content from the world’s leading buyers, brands, and publishers! If..* [Load More](https://www.pressboardmedia.com/magazine) ### Get your Content Marketing Fix Sign up to receive tips on storytelling and much more. We promise to respect your inbox.