---
title: Focus on the Audience with Ian Bell from Digital Trends
description: Ian Bell is the CEO and co-founder of one of the most popular product review sites around, Digital Trends, and has run a bootstrapped, profitable and diversified revenue business, a rarity in the media landscape.
image: https://www.pressboardmedia.com/hubfs/Blog%20cover%20-%20Ian%20Bell.png
---

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

 by [Jerrid Grimm](https://www.pressboardmedia.com/podcasts/author/jerrid-grimm)

[November 29, 2021](https://www.pressboardmedia.com/podcasts/author/jerrid-grimm)

# Focus on the Audience with Ian Bell from Digital Trends

 

### Focus on the Audience with Ian Bell from Digital Trends

 

 

 

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Check it out on [Apple Podcasts](https://podcasts.apple.com/ca/podcast/focus-on-the-audience-with-ian-bell-from-digital-trends/id1458803133?i=1000543402152) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9wcmVzc2JvYXJkLmNhc3Rvcy5jb20vZmVlZA/episode/aHR0cHM6Ly9wcmVzc2JvYXJkLmNhc3Rvcy5jb20vcG9kY2FzdHMvMTg1OS9lcGlzb2Rlcy9mb2N1cy1vbi10aGUtYXVkaWVuY2Utd2l0aC1pYW4tYmVsbC1mcm9tLWRpZ2l0YWwtdHJlbmRz?sa=X&ved=0CAUQkfYCahcKEwigwrybpb70AhUAAAAAHQAAAAAQCg&hl=en-CA) | [Spotify](https://open.spotify.com/episode/001RUDYneHc2Jm97bYIkCP?si=CpTUjGZTSmC-lxFXeFtOwg)<https://www.youtube.com/watch?v=W7I8gEhZfX4&feature=youtu.be>

Welcome to the Pressboard Podcast, the show where we talk to the most interesting people in marketing and media today, and the businesses they lead.

Today on the show my guest is Ian Bell. Ian is the CEO and co-founder of one of the most popular product review sites around, Digital Trends.

In a world full of Venture Capital backed startups and at a time when it seems that everyone is chasing a new business model each week, Ian and Digital Trends Media have run a bootstrapped, profitable and diversified revenue business, a rarity in the media landscape. We dig into the opportunities and challenges that come with this approach, and how it keeps them honest when it comes to the relationship they have with their audience.

This is podcast is brought to you by Pressboard: Building award-winning tools for content creators. Follow us on Twitter [@pressboard](https://twitter.com/Pressboard) or visit [www.pressboardmedia.com](https://www.pressboardmedia.com/) to learn more. 

 

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