--- title: "The City That Never Cooks – Gothamist + Blue Apron: S1E2 – Pressboard" description: "by Warning: Invalid argument supplied for foreach() in D:\\home\\site\\wwwroot\\wp-includes\\translations.php on line 1476 The City That Never Cooks – Gothamist" image: https://www.pressboardmedia.com/hubfs/Imported_Blog_Media/feature-image-bg-2.png --- ![Leah Bjornson](https://www.pressboardmedia.com/hs-fs/hubfs/Staff%20images/_DSC0434.jpg?width=68&height=68&name=_DSC0434.jpg) by [Leah Bjornson](https://www.pressboardmedia.com/podcasts/author/leah-bjornson) [April 16, 2019](https://www.pressboardmedia.com/podcasts/author/leah-bjornson) # The City That Never Cooks – Gothamist + Blue Apron: S1E2   ### The City That Never Cooks – Gothamist + Blue Apron: S1E2       **Play **Pause **Rewind 00:00 00:00 1x **Mute/Unmute [Download MP3](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Podcasts/Gothamist-Podcast.mp3) Welcome to *The Science of Storytelling*, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  Today on the show, we’re speaking with Tom Stern, Director of Sales for [*Gothamist*](http://gothamist.com/). According to Tom, *Gothamist* presents the day’s news in a “tongue-in-cheek and shirt-untucked fashion,” which has made it a go-to source of information for New Yorkers – or anyone who wants to *be *a New Yorker.  ![](https://www.pressboardmedia.com/hs-fs/hubfs/Imported_Blog_Media/shutterstock_147954134-1024x680-2.jpg?width=900&height=598&name=shutterstock_147954134-1024x680-2.jpg) Last year, the site collaborated with [Blue Apron](https://www.blueapron.com/) to promote their Whole30 meals. While New Yorkers are infamous for never using their kitchens, the content emphasized how easy it can be to make meals at home if you can skip a few steps like meal planning and grocery shopping. No more spending an hour waiting in line at Trader Joe’s.  Tom shared with us the secret sauce that makes *Gothamist* successful, including how sharing stories like why Cynthia Nixon’s bagel order is so controversial helps them build an intimate connection with readers.   You can also read our latest post about this podcast here: [https://www.pressboardmedia.com/top-50-gothamist-blue-apron/](https://www.pressboardmedia.com/top-50-gothamist-blue-apron/)  This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter [@pressboard](http://www.twitter.com/pressboard) or visit [www.pressboardmedia.com](https://www.pressboardmedia.com/) to learn more.  **Guest: **[Tom Stern](https://www.linkedin.com/in/thomaswstern/) **Hosted By: **Jerrid Grimm, [@jerridgrimm](http://www.twitter.com/jerridgrimm) --- #### **Subscribe:**  For more of *The Science of Storytelling*, visit [www.pressboardmedia.com](https://www.pressboardmedia.com/) or subscribe:   [Apple Podcasts](https://podcasts.apple.com/ca/podcast/the-science-of-storytelling/id1458803133) [Google Podcasts](https://www.google.com/podcasts?feed=aHR0cHM6Ly93d3cucHJlc3Nib2FyZG1lZGlhLmNvbS9mZWVkL3BvZGNhc3Q) [Google Play](https://play.google.com/music/listen#/ps/I6ibml37qgirhs2qk4vubp3bscu) [Spotify](https://open.spotify.com/show/0IBBTDeSqI4RrDcqMSRZJc) [Stitcher](https://www.stitcher.com/podcast/leah-bjornson/the-science-of-storytelling?refid=stpr) #### **Links: ** [Gothamist + Nature’s Way: Fall Routine Campaign](http://gothamist.com/2018/09/19/trying_to_get_into_a_fall_routine_y_1.php)  [Cynthia Nixon Bagel Order](http://gothamist.com/2018/09/10/nixon_bagel_order_barf.php)  Tom Stern’s [Favorite Book](https://www.goodreads.com/book/show/6.Harry_Potter_and_the_Goblet_of_Fire) and [Recent Read](https://www.goodreads.com/book/show/20763888-the-white-van)     **Planting the Seeds for Brand Journalism – GET Creative + Nature’s Way: S1E1** April 16, 2019 Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and.. **What Defines Beauty? – Mic + Dove: S1E3** April 16, 2019 Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and.. **Father(ly) Knows Best – Fatherly + Chrysler Pacifica: S1E4** April 30, 2019 Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and.. [Load More](https://www.pressboardmedia.com/podcasts) ### Get your Content Marketing Fix Sign up to receive tips on storytelling and much more. We promise to respect your inbox.