--- title: Resources - Pressboard description: Resources - Pressboard --- # Resources **CATEGORIES** - All - [Case Study](https://www.pressboardmedia.com/resources#case-study) - [eBook](https://www.pressboardmedia.com/resources#ebook) - [Guide](https://www.pressboardmedia.com/resources#guide) - [Infographic](https://www.pressboardmedia.com/resources#infographic) - [Magazine](https://www.pressboardmedia.com/resources#magazine) - [Report](https://www.pressboardmedia.com/resources#report) - [Webinar](https://www.pressboardmedia.com/resources#webinar) #### Pressboard’s library of case studies, reports and eBooks. --- ##### guide **The Complete Guide to Branded Content** Our most popular guide takes you through all aspects of branded content, from the business case, to content creation, promotion, and measurement... [ View guide ](https://go.pressboardmedia.com/complete-guide-to-branded-content?hsLang=en) ##### report **Branded Content Benchmarks Report ** Industry benchmarks gathered from hundreds of the world's top media publishers. Answers the question "what is good" for branded content performance... [ View report ](https://www.pressboardmedia.com/magazine/pressboard-branded-content-benchmarks-report-2024?hsLang=en) ##### guide **Pressboard Studio: What We Measure** A comprehensive guide to everything the Pressboard Studio reporting dashboard measures. [ View guide ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/StudioStack-Reporting-What-We-Measure.pdf?hsLang=en) ##### report **The Neurological Impact of Branded Content** A joint case study examining how the brain reacts to branded content. [ View report ](https://go.pressboardmedia.com/neurological_impact_branded_content?hsLang=en) ##### guide **Pressboard Studio: How-To Guide** A handy guide to using Pressboard’s full-stack content solution [ View guide ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/SS101-A-How-To-Guide-For-Content-Campaigns-V2.pdf?hsLang=en) ##### case study **NBC Universal Case Study** NBC News Brand Studio increases repeat business by 20% [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard%20Case%20Study_%20NBC%20Branded%20Content%20Studio.pdf?hsLang=en) ##### magazine **The Science of Storytelling Issue 4: Automotive** The Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the… [ View magazine ](https://go.pressboardmedia.com/sos-issue-4?hsLang=en) ##### infographic **Amplification Cost by Industry** A bite-sized breakdown of the cost of amplification in a selection of different industries. [ View infographic ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/amplification-industry-graph-v4.pdf?hsLang=en) ##### webinar **The Business of Branded Content: How to Deliver Results and Boost Profitability [Webinar]** This webinar demonstrates how publishers can deliver better results for their clients by guaranteeing engagement. [ View webinar ](https://www.pressboardmedia.com/magazine/cost-per-read-profitability-webinar?hsLang=en) ##### case study **Article Case Study** Article leverages trends to create content that converts. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/Issue-5-Article-Case-Study-4.pdf?hsLang=en) ##### report **Facebook Ad Optimization (Study)** This study explores the factors that can impact the cost of promotion for a Facebook ad. [ View report ](https://www.pressboardmedia.com/optimizing-facebook-ads/?hsLang=en) ##### infographic **2019 Branded Content Benchmarks Report ** Industry benchmarks gathered from hundreds of the world's top media publishers. Answers the question "what is good" for branded content performance... [ View infographic ](https://www.pressboardmedia.com/magazine/2019-branded-content-benchmarks-report-infographic?hsLang=en) ##### report **2018 Branded Content Benchmarks Report (Infographic)** This newly updated infographic highlights the most important branded content benchmarks for marketers. [ View report ](https://www.pressboardmedia.com/2018-branded-content-benchmarks/?hsLang=en) ##### case study **Volvo Case Study** Volvo entertains and educates drivers through sponsored content. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/Volvo-Magazine-Case-Study.pdf?hsLang=en) ##### case study **Mitsubishi Motors Case Study** Mitsubishi Motors’ sponsored content pays off through high engagement. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/Mitsubishi-Magazine-Case-Study-1.pdf?hsLang=en) ##### report **What Is the Best Type of Traffic for Content? (Study)** This study reveals how the best traffic sources and types impact engagement levels of sponsored content. [ View report ](https://www.pressboardmedia.com/best-traffic-for-content/?hsLang=en) ##### webinar **Storytelling Methods That Work and When to Use Them [Webinar]** This webinar demonstrates the power of different storytelling methods and examines multiple use cases for each. [ View webinar ](https://www.pressboardmedia.com/storytelling-methods-work-webinar/?hsLang=en) ##### webinar **The Science of Storytelling [Webinar]** In this session we explore the science behind how stories help us remember, connect and even change our behaviour. [ View webinar ](https://www.pressboardmedia.com/why-do-people-love-stories/?hsLang=en) ##### case study **Toyota BC Dealers Case Study** Toyota BC Dealers used sponsored content to highlight the economics of hybrids and generated an incredible conversion rate. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/Brainsights-Pressboard-Toyota-Report-2.pdf?hsLang=en) ##### report **How to Effectively Mention Brands in Sponsored Content (Study)** First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. [ View report ](https://www.pressboardmedia.com/mention-brands-sponsored-content/?hsLang=en) ##### magazine **The Science of Storytelling Issue 3: Financial Services** A branded content magazine highlighting the financial services industry. The campaigns, exclusive interviews, and advice featured in t… [ View magazine ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/Issue-3-Science-of-Storytelling.pdf?hsLang=en) ##### case study **Chase Case Study** A credit card brand uses sponsored content to speak to travel enthusiasts. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Whitepapers/Chase%20-%20Southwest%20Airlines%20Rewards%20-%20Case%20Study.pdf?hsLang=en) ##### case study **Tourism Kelowna Case Study** How Tourism Kelowna set itself apart using sponsored content by highlighting arts, culture and entertainment. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Whitepapers/Tourism%20Kelowna%20-%20Case%20Study.pdf?hsLang=en) ##### magazine **The Science of Storytelling Issue 2: Travel & Tourism** A branded content magazine highlighting the travel & tourism industry. The campaigns, exclusive interviews, and advice featured in t… [ View magazine ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Docs/The-Science-of-Storytelling-Issue-2-Pressboard.pdf?hsLang=en) ##### case study **Banff & Lake Louise Tourism Case Study** How a regional tourism board used sponsored content to build buzz for the world’s most beautiful beer festival. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Whitepapers/Banff%20Lake%20Louise%20Tourism%20-%20Case%20Study.pdf?hsLang=en) ##### report **2017 Branded Content Benchmarks Report** This newly updated report highlights the most important branded content benchmarks for marketers. [ View report ](https://www.pressboardmedia.com/2017-branded-content-benchmarks-infographic/?hsLang=en) ##### case study **BMO Case Study** One of Canada’s major banks uses branded content to give away a year of mortgage-free living. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Whitepapers/BMO%20-%20Mortgages%20-%20Case%20Study.pdf?hsLang=en) ##### case study **TD Case Study** How a major bank used sponsored content to make new immigrants feel welcome. [ View case study ](https://www.pressboardmedia.com/hubfs/Pressboard_July2020/Whitepapers/TD%20-%20New%20to%20Canada%20-%20Case%20Study.pdf?hsLang=en) ##### eBook **The Media Buyer’s Guide to Branded Content** Over 50 pages of free advice on branded content from the world’s leading media buyers, brands, and publishers. [ View eBook ](https://www.pressboardmedia.com/magazine/media-buyers-guide-branded-content-ebook?hsLang=en) ##### eBook **The Epic Guide to Branded Video** This guide shares the wisdom of the world’s most influential video creators and marketers and turns it into actionable advice that can b… [ View eBook ](https://go.pressboardmedia.com/branded-video?hsLang=en) ##### eBook **The Epic Guide to Content Marketing** This guide shares the wisdom of the world’s most influential publishers and turns it into actionable advice that can be applied to all br… [ View eBook ](https://go.pressboardmedia.com/epic-guide?hsLang=en) **The Science of Storytelling Podcast** Listen to stories from the world's top publishers and marketers about their career, their campaigns, and their industry... [ View ](https://www.pressboardmedia.com/podcasts?hsLang=en) ### Get your Content Marketing Fix Sign up to receive tips on storytelling and much more. We promise to respect your inbox.