Pressboard is the #1 platform for buying sponsored content
Pressboard’s philosophy is that when great brands and influential publishers come together, they can create powerful content that people love to read, watch and share. Advertisers use our platform to increase brand awareness and acquisition by placing their content on the world’s most influential media publications.
Publishers in Pressboard’s Marketplace include Vox Media, Apartment Therapy, Kitchn, Entrepreneur, and many more – with new publishers joining the platform every day! If you’re a publisher that’s interested in using Pressboard to sell sponsored content, you can sign up for a free account here.
Whether you’re interested in the top lifestyle blogs in New York, cutting edge online fashion magazines, influential business publications or the most popular food sites in the world, you’ll easily find publishers to work with in Pressboard’s Marketplace.
Advertisers can use Pressboard to place all types of content on influential publications, including articles, videos and infographics.
Advertisers always have final approval on their sponsored content. Upon receiving sponsored content submitted by advertisers, a publisher might offer suggestions to ensure that the content resonates with their audience, but the advertiser always has final approve before it is published.
Sponsored content purchased through Pressboard is published natively on the publishers’ sites and be marked as “Presented by” your brand. All stories also include a branded footer at the end of the article where you can further promote your product or offering.
All sponsored content purchased using Pressboard is guaranteed to be in compliance with FTC Native Advertising Guidelines.
Content is promoted via the publishers’ various channels, which might include social media, e-newsletters and native ad units, depending on the package you purchase from the publisher.
Pressboard accounts are free to create and use! Your free account give you full access to our Marketplace, where you can easily search for publishers to work with and view verified audience demographics, social followings and pricing packages. Each publisher sets their own prices for the sponsored content packages they offer.
With Pressboard’s robust reporting dashboard, you can view up-to-date information about who’s reading each of your stories and how engaged they are. Our full suite of analytics enables you to measure and optimize your sponsored content in real time. In-depth content metrics include active reading time, conversion rates, scrolling behavior, completion rates and more.
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